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Thursday 11 April 2013

Florence Mele Joins Cherie Blair Foundation for Women as Mentor

Taking inspiration from a conference organised by the Cherie Blair Foundation for Women, ESCP Europe's UK Director of Studies, Florence Mele has taken on a mentorship role with the organisation.

Many women in developing and emerging markets have the ideas and ambition to become successful entrepreneurs but are held back by barriers such as lack of access to business skills, technology, networks and finance.  In response, the Foundation has developed an innovative solution that combines mentoring with technology to offer cross-border support to women entrepreneurs.

The Mentoring Women in Business Programme matches women in developing and emerging countries with male and female mentors around the world.  Using its online platform, they spend 12 months working one-on-one to achieve key business goals.  Participants build their business skills and digital literacy and become part of a global community of committed, ambitious entrepreneurs, invested in each other's success.  The programme boosts confidence, improves business performance and ultimately creates wealth for the entrepreneurs, which then spreads to children, families and communities at large.

Florence's first mentoring relationship is with a Pakistani woman in Karachi who has published a beautiful book on the country and its culture and would like to promote it abroad.  At this stage, they are working on ideas and options for entering the European market.

In Florence's words: "Trust and respect are key to a successful mentoring relationship. A mentor acts as an external point of reference to help set priorities, clarify ideas and so solve problems. It brings confidence and support to the aspiring businesswoman.

"As a mentor, I expect to learn a lot in return about the business environment and culture from the women I'll be helping. I am sure that it will be a challenging and stimulating experience which will develop my experience and creativity. It is a win-win relationship."

For more information, please contact:

Shireen Fraser
Head of Public Relations
ESCP Europe - London campus
Tel: +44 (0)20 7443 8833
Email: sfraser@escpeurope.eu

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