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Thursday 25 June 2015

How to Build a Billion Dollar App



ESCP Europe's EXEC MBA, in collaboration with the Creativity Marketing Centre, hosted a talk on 'Entrepreneurship & How to Build a Billion Dollar App' with speaker George Berkowski, Founder & CEO of IceCream, Author of 'How to Build a Billion Dollar App', and graduate of the Specialised Master in Innovation and Entrepreneurship, 2002.

The event took place on 9th June, 2015 at ESCP Europe's London Campus and brought together 150 participants from Executive MBA and MSc in Marketing and Creativity programmes, along with industry practitioners.

George's broad experience comes from mainly working at Hailo - a successful taxi app that operates in 18 cities across Europe and Asia, and a few start-ups that he grew and sold. He raised a list of companies that are top players in the mobile industry and built amazing businesses, all worth a billion dollars or more. They include: Uber, WhatsApp, Snapchat, Kakao Talk, Candy Crush Saga, Square, Clash of Clans, Angry Birds, Waze, Instagram, Tinder, Tango, Viber, and Flipboard.

It took 11 years for the creators to make Candy Crush what it is today. King has around 152 games in the app store and Candy Crush is responsible for 85% of their revenue.

Since 2007, since the iPhone, the industry is almost 9 years old and the life cycle of smart phones is focussed on re-invention. It is less about designing brand new things and much more about executing and translating offline.

Read more on Creativity Marketing's Blog


Relive the live tweet of the event with the Storify below

<noscript>[&amp;lt;a href=&amp;quot;//;quot; target=&amp;quot;_blank&amp;quot;&amp;gt;View the story &amp;quot;Entrepreneurship &amp;amp; How to Build a Billion Dollar App&amp;quot; on Storify&amp;lt;/a&amp;gt;]</noscript>



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