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Tuesday 24 July 2012

London Professor Awarded Best Conference Paper Prize at the Global Marketing Conference

We are delighted to announce that Minas Kastanakis, Assistant Professor of Marketing at the London campus, was awarded the Best Conference Paper prize at the 2012 Global Marketing Conference in Seoul, South Korea on 21st July.

His win is even more notable given that it is the second time Minas has taken this prestigious award.

2012's winning submission was the intriguingly titled 'The Three Faces of Conspicuous Consumption: to Belong, to Differ, to Outspend'.

This award "recognizes the conference paper that most effectively pushes the boundaries of our existing knowledge in the field. The criteria for the award are based on the extent to which the paper crosses boundaries, challenges taken-for-granted assumptions in the field, denies old truths, attracts the reader's attention and makes an original argument."

Congratulations to Minas for his outstanding achievement!

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