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Friday 07 March 2014

Master in European Business (MEB) : This is How Business Education in the Future could look like

Lately, many commentators have been saying how Business Schools have become disconnected from real business lives. And sadly, they have probably got a point. This is why the Master in European Business (MEB) programme stresses the value of real action company projects to our students.

And we have recently taken it to a new level.

When Caroline Lamaud (MEB Class of 2012), co-founder of Anaxago, the largest crowdfunding platform in France, asked our students in London – Andrea Acerbi, Jean-Francois Culot, Joseph Hermet, Yan Ma and Hugo Palmer – to explore new growth strategies for the company, they became tremendously excited about the opportunity.

We can hardly blame the MEB students. Crowdfunding is not only new, it can also change the financial landscape of Europe. Instead of hiding themselves behind their PCs, they reached out to speak with many major European crowdfunding companies, angel investors, associations, etc.

The result was not just a piece of fantastic work that’s helped Caroline Lamaud with strategising for Anaxago; with the tremendous support of Terence Tse, Professor in Finance at ESCP Europe London campus, the MEB students have turned themselves into experts of the industry. So much so they, together with Anaxago, went to Brussels to share their gained wisdom with the European Commission, which is trying to come up with policy recommendations that can make crowdfunding a viable alternative to financing companies, especially the small- and medium-sized enterprises. They demonstrated in-depth knowledge of each national crowdfunding market in the EU as well as discussed financial, legal and operational details of running crowdfunding platforms.

We cannot wait for the moment when the students will be presenting to the European Parliament this coming April.

Through this very successful company project, we may be looking at a prime example of business education of the future – a real project offered by an entrepreneurial alumnus in France to students in London, who in the process, turned themselves into subject matter experts. They then contributed to the development of Europe by sharing what they know with Brussels.

At the risk of blowing my own trumpet, I dare say that this serves as a wonderful template as to how Europe should work and how business education should really work. To do something similar, all we need is to be a little bit more imaginative. And a tiny bit of effort in thinking about relevance.

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