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Monday 04 October 2010

“Meet the Editors of JM, IJRM, JCR, JMR and MS”, Academic Training Programme coordinated by Michael Haenlein

Young Marketing Faculty Publishing Workshop

This event is supported by the French National Foundation for Management Education (FNEGE) and the French Marketing Association (AFM) and will take place in Paris, from January 17-20 2011.



The objective of this workshop is to support young marketing faculty members from France and all over Europe in their effort to publish their research in the most prestigious outlets within the marketing discipline. Over a period of four days, the editors of five leading marketing journals will work together with the participants in an interactive way to provide hands-on advice on the research publication process. Topics of discussion include how to craft manuscripts and respond to reviewers; how to manage a team of co-authors; how to position a manuscript and clearly define its contribution to theory; how to choose the appropriate level of detail for reporting statistical results; and how to make the transition from a creative idea to a publication. The seminar will be limited to 20 participants to ensure a high degree of interactivity between the participants and presenters (editors) and among participants and will take place in Paris from January 17-20 2011.

Target group:

Young, full-time, tenure-track marketing faculty members (Assistant Professor
level) who have either recently been hired by an academic institution or are working in such an institution for less than three years. The event is targeted towards faculty members who have obtained their PhD and are working in a business school or university in Europe. Participants are expected to participate during the full duration of the workshop, which implies arriving in Paris in the evening of Sunday January 16th and departing in the evening of Thursday, January 20th.


2 Avenue Hoche, 75008 Paris, France

Application procedure:

Applications should be sent by e-Mail to the program coordinator (Michael Haenlein, ESCP Europe, mail) by October 31st at the latest.
Applications should include a short (one-page) CV, a brief statement (300 words) on the reasons for wanting to attend the seminar and a copy of a recent research paper (either published or work-in-progress) authored or co-authored by the applicant. Selection will be based on academic achievement and participants will be notified by November 15th.

Participation fee:

The participation fee is 1,000 EUR.
This fee includes participation in the seminar, the documents, one group dinner on Monday and one additional group activity (sightseeing tour or similar) on Wednesday. The fee does not include travel and accommodation expenditures.


Day 1: Monday, January 17 2011

“Crafting manuscripts and responding to reviewers”
Ajay Kohli, Georgia Institute of Technology, College of Management
Editor-in-Chief “Journal of Marketing”

Day 2: Tuesday, January 18 2011

“Picking your research topic and team”
Marnik G. Dekimpe, Tilburg University and Catholic University Leuven
Editor “International Journal of Research in Marketing”

Day 3: Wednesday, January 19 2011

“How to position a manuscript to contribute to consumer behavior theory”
John A. Deighton, Harvard Business School
Editor “Journal of Consumer Research”

Day 4: Thursday, January 20 2011

“Reporting statistical analyses in manuscripts and research presentations”
Hubert Gatignon, INSEAD
Associate Editor “Journal of Marketing Research”

“The creative process in research: From idea to publication”
J. Miguel Villas‐Boas, Haas School of Business, University of California, Berkeley
Department Editor “Management Science” 

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