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Friday 27 July 2012

Michael Haenlein, Professor of Marketing, joins editorial review board of the Journal of Marketing Research (JMR)

Michael Haenlein, Professor of Marketing at the Paris Campus of ESCP Europe, has recently been appointed to join the editorial review board of the Journal of Marketing Research (JMR).

The Journal of Marketing Research is one of the leading academic marketing journals worldwide. It's editorial review board includes 107 scholars, out of which only nine are located within an European institution.

Next to INSEAD, ESCP Europe is the only business school in France that has one of its faculty members included within the editorial review board of JMR. This makes Professor Haenlein one of four scholars in Europe who serves, at the same time, on the editorial review board of the Journal of Marketing and Journal of Marketing Research, the two flagship journals of the American Marketing Association and two of the major academic marketing journals worldwide.

 

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