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Thursday 19 June 2014

One in 12.5 million: Seminal article by Kaplan and Haenlein on social media is the most downloaded paper of 2013

Science Direct's Hottest Article for Three Years in a Row

The best things come in threes: For the third year in a row, the paper “Users of the world, unite! The challenges and opportunities of Social Media“ by Professors Andreas M. Kaplan and Michael Haenlein, is Science Direct’s ‘Hottest Article’ of the year in the ‘Business Management’ category measured via the number of downloads.

Even more impressive, the article is also the most downloaded one in 2013 across all 24 core subject areas covered in Science Direct, ranging from Management to Engineering, Psychology, or Neuroscience. Science Direct is the world's largest research database and includes roughly 2,500 peer-reviewed journals. In 2013, "Users of the world unite" was downloaded more often than any other of the approximately 12.5 million papers in the collection.

Published only in 2010, this seminal article co-authored by Professors Kaplan and Haenlein currently counts more than 3,000 citations on Google Scholar, over 800 citations in the Scopus database, and more than 100 citations in Business Source Premier. During the last four years, it became a central cornerstone of the growing social media literature.

Within this article, Andreas Kaplan and Michael Haenlein define the term “social media” and identify six different categories of social media applications: collaborative projects (e.g., Wikipedia, Pinterest), blogs and micro blogs (e.g., Twitter), content communities (e.g., YouTube, FlickR), social networking sites (e.g., Facebook, LinkedIn), virtual game worlds (e.g., World of Warcraft), and virtual social worlds (e.g., Second Life, Active Worlds). The authors also provide ten general pieces of advice for companies and organizations who want to successfully work in the social media domain.

Established in 2004, Science Direct's list of the ‘Top 25 Hottest Articles’ shows which articles have been downloaded most frequently, from any of the approximately 2,500 peer-reviewed journals published by Elsevier. ‘Science Direct’, which has nearly 11 million regular users, is the world’s largest online database of scientific, technical, and medical research. The Top 25 list provides an authoritative reflection of readership habits.

Kaplan Andreas M., Haenlein Michael (2010), Users of the world, unite! The challenges and opportunities of social media, Business Horizons, 53(1), pp. 59-68.

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