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Tuesday 12 March 2013

Seminal paper on social media by Professor Kaplan and Haenlein Science Direct's ‘Hottest Article’ for the second time

For the second time in a row, the paper “Users of the world, unite! The challenges and opportunities of Social Media“, published in Business Horizons by Professor Andreas M. Kaplan and Professor Michael Haenlein, is Science Direct’s annual ‘Hottest Article’ in the ‘Business Management’ category measured via the number of downloads. Moreover, in 2012 this publication achieved 2nd place as the most downloaded article in the database Science Direct, across all 24 core subject areas ranging from Management to Chemistry and Medicine. Science Direct is the world's largest research database and includes approximately 2,500 peer-reviewed journals. Published only in 2010, this seminal article has already over 1,200 citations on Google Scholar, over 300 citations in the Scopus database, and over 50 citations in Business Source Premier.

Within this paper, Andreas Kaplan and Michael Haenlein coin the term “social media” and provide a detailed definition of this widely used buzz word. Moreover, they classify social media into six different categories: collaborative projects (e.g. Wikipedia), blogs and micro blogs (e.g. Twitter), content communities (e.g. YouTube), social networking sites (e.g. Facebook), virtual game worlds (e.g. World of Warcraft), and virtual social worlds (e.g. Second Life). Finally, they give 10 useful pieces of advice for companies who want to engage in social media usage.

Established in 2004, Science Direct's list of the ‘Top 25 Hottest Articles’ shows which articles have been downloaded most, from any of the approximately 2,500 peer-reviewed journals published by Elsevier. ‘Science Direct’, which has nearly 11 million regular users, is the world’s largest online database of scientific, technical, and medical research. The Top 25 list provides an authoritative reflection of readership habits.

•    Kaplan Andreas M., Haenlein Michael (2010), Users of the world, unite! The challenges and opportunities of social media, Business Horizons, 53(1), pp. 59-68.

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