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Friday 03 November 2017

Seminal Work of Professors Kaplan and Haenlein on Social Media enters Top 10 of most cited articles published in the Web of Science

The article “Users of the world, unite! The challenges and opportunities of Social Media” ranks 8th place among business articles published in the Web of Science during the last century regarding number of citations.

Since its publication in 2010 this seminal paper, co-authored by ESCP Europe Professors Andreas Kaplan and Michael Haenlein, which classified and defined the term social media, has become a central cornerstone of the business and management literature.

It is the most cited article on social media on Google Scholar with more than 10,000 citations, has more than 3,500 citations in the Scopus database, and over 300 citations in Business Source Premier (EBSCO). In total, the article has been viewed nearly one million times.

Professors Kaplan and Haenlein comment on this success by saying that “It is a great honor to be among this list. When you write a scientific article, you never know how many readers you will reach with it. To achieve such a high visibility among the research community is extremely gratifying and motivating”.
Frank Bournois, Dean of ESCP Europe, underlines: “It is fantastic to be able to count such world-class researchers and professors amongst our faculty. I congratulate both of them and am extremely proud to have them with us”.

Social media experts Kaplan and Haenlein, considered among the Top 50 Business & Management Authors worldwide as proclaimed by John Wiley & Sons, can also count several other highly cited articles among their publications which analyze and decrypt the digital sphere. Examples include academic works such as “Higher Education and the Digital Revolution: About MOOCs, SPOCs, Social Media and the Cookie Monster”, “Two hearts in three-quarter time: How to waltz the social media/viral marketing dance”, or “If you love something, let it go mobile: Mobile marketing and mobile social media 4x4”.

Thomson Reuter’s Web of Science is the largest accessible database for scholarly works and covers the entire range of academic disciplines such as arts, engineering, humanities, medical and life sciences, physical and chemical sciences, and of course social sciences. It comprises more than 50,000 scholarly books, 12,000 journals, and 160,000 conference proceedings leading to a total of 60 million records dating back to 1898. The Web of Science allows tracking prior research, analyzing, and monitoring evolutions in over 100 years’ worth of scientific content.

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