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Monday 25 March 2013

Size Matters - Especially in a recession

Dr Ben Voyer was interviewed by Sky News last week (21st March 2013).

Ben discussed a report by Which? showing how manufacturers are 'shrinking' products, instead of increasing their prices. Dr Voyer explained the psychological mechanisms which make consumers less susceptible to notice the implicit price increase. He highlighted the importance of consumer education to help consumers resist being manipulated.

You can watch a video of Ben's interview by clicking here.

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