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Friday 10 April 2015

Market Research Utilization and Marketing Performance in Emerging Economies: A Study of Fast Moving Consumer Goods Companies in Vietnam

Ngoc Dung TRAN, ESCP Europe Ph.D. student, will defend his dissertation on

Wednesday 29th April 2015 2:00 pm

ESCP Europe, Room 4210

within the Ecole Doctorale de Management Panthéon-Sorbonne.

This will be the first defense as part of our partnership with the CFVG (Centre Franco-Vietnamien de Gestion)

Dissertation title : "Market Research Utilization and Marketing Performance in Emerging Economies: A Study of Fast Moving Consumer Goods Companies in Vietnam".

Under the direction of  Prof. Nathalie PRIME, ESCP Europe


Rapporteurs :

  • Prof. Lars MEYER WAARDEN, Université Toulouse Capitole
  • Prof. Eric MILLIOT, Université de Poitiers

Suffragants :

  • Prof. Jean-Pierre HELFER, Université Panthéon Sorbonne
  • Prof. Lan Huong BUI, Centre Franco-Vietnamien d'Enseignement de la Gestion


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