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Friday 25 June 2010

Three ways to drive engagement with the post-recession consumer

One of the long-term effects of the recession has been a diminished consumer confidence. Even though the economy is beginning a long and painful recovery, it will take time for the public to spend as readily as they did before the global economic collapse.

However, that's not to say things are not already turning around. "Recent research by PayPal, Experian and the Future Foundation found that British shoppers are slowly regaining consumer confidence, and say they’re more likely to buy in the months ahead," reported "With brands needing to respond to the growing consumer confidence, Chris Halliburton, professor of marketing at ESCP Europe Business School, discusses three ways that marketers can adapt their strategies to improve engagement."

To watch Chris' vodcast, please click here.

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