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Thursday 10 September 2015

“Users of the world, unite!” most downloaded paper of approximately 13.4 million articles

Top 50 Business & Management Authors in the World Kaplan and Haenlein again Ranked First in Science Direct Hottest Article List

“Users of the world, unite! The challenges and opportunities of Social Media“, co-authored by ESCP Europe professors Andreas Kaplan and Michael Haenlein, is again the annually most downloaded paper of the roughly 13.4 million scientific articles within the world’s largest research database, Science Direct. Science Direct covers a multitude of journals published by the publishing house Elsevier in areas such as engineering, management, medicine, and psychology.

Since its publication this seminal article, which defined the term social media, has become a central cornerstone of the digital business literature. It is the most cited social media paper on Google Scholar with over 5,300 citations, has more than 1,400 citations in the Scopus database, and over 200 citations in Business Source Premier (EBSCO). In total, the article has been viewed more than 500,000 times.

Social media experts Kaplan and Haenlein can also count several other highly cited articles among their publications which analyze and decrypt the digital sphere. Examples include academic works such as “The early bird catches the news: Nine things you should know about micro-blogging”, “Two hearts in three-quarter time: How to waltz the social media/viral marketing dance”, or “If you love something, let it go mobile: Mobile marketing and mobile social media 4x4”.

Earlier this year, the scientific achievements of these two world-class scholars were widely acknowledged as they were included among the Top 50 Business & Management Authors Worldwide as proclaimed by John Wiley & Sons, global academic publishing giant with approximately $2 billion revenue per year. The list includes authors of current highly influential peer-reviewed research papers and applies indicators such as the number of citations as well as the respective journals’ impact factor during the five-year period from 2009 to 2014.

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