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Saturday 01 May 2010  (ESCP Europe in the Press)

Research from R. Wilken et al broadens understanding of marketing research

2010 MAY 1 - (Marketing Weekly News) -- "As previous research demonstrates, few firms provide full pricing authority to their sales representatives (in the following: sales reps), and those sales representatives who do have full pricing authority may offer too many price concessions in their ef...

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