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Chair for Fashion and Technology

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English[FR]

The “Fashion and Technology” Chair aims at analysing and promoting, throughout ESCP Europe students and alumni but also a wide community interested in these issues, the role of technology as a catalyst of innovation for the Fashion and Luxury sectors.

Lectra is the world leader in integrated technology solutions specifically designed for industries using fabrics, leather, technical textiles, and composite materials to manufacture their products.

The Chair, launched on the 6th February 2014, is led by Valerie Moatti, Professor at ESCP Europe and specialist in growth strategies and the strategic dimension of Supply Chain Management, and Celine Abecassis–Moedas who is a Professor at the Universidade Católica Portuguesa, where she teaches strategy and innovation management, and an Affiliate Professor at ESCP Europe.

Daniel HARARI, CEO, LECTRA
A few words from
Daniel HARARI
CEO,
LECTRA

Innovation is in the DNA of Lectra and is expressed in our technological advances to serve new business models. For 40 years, it has enabled us to support fashion industry changes and contribute to the development of our client base.
As part of our commitment to the training of tomorrow's professionals, this desire to innovate has led us to create the "Fashion and Technology" Chair with ESCP Europe. We want to help innovation advance further through education and research in France and abroad, for the benefit of the entire fashion industry.

Daniel HARARI, CEO, LECTRA

Valérie MOATTI, Professor, ESCP Europe
A few words from
Valérie MOATTI
Scientific
co-Director

Market globalization, competition from emerging countries, fast-fashion, and growth of retail and communication channels are requiring the fashion and luxury sectors to address major issues mainly related to innovation. The Chair’s main objective is to explore the specificities of the fashion and luxury sectorsand their approach to technologies linked to design and supply change management. There will also be a focus on the challenges of digital development and on the emergence of value-added strategies for innovation and original business models in developing countries, particularly China.

Valérie MOATTI, Professor, ESCP Europe

Objectives

Lectra and ESCP Europe share the ambition to create a centre for research and transmission of knowledge about the interaction of technology and innovation in the fashion and luxury goods sectors.

Deepen and promote the role of technology as a catalyst for innovation

The “Fashion and Technology” Chair aims to deepen and promote the role of technology as a catalyst for innovation, considered in its multiple forms in the fashion and luxury goods sector, among ESCP Europe students and alumni but also a large community interested in these issues.

Analyse the emergence of new strategies and new “business models”

In particular, the chair will make it possible to analyse the emergence of new strategies and new “business models”, especially in China, to examine the specificities of the fashion and luxury goods industries and their approach to creation and innovation in the face of new technology, to embed technology in the developmental challenges of the supply chain, of the digital world and of retailing…

Areas of research

Creation, production, IT, retail, supply chain... many are the professions and activities in the fashion industry in which technology is a source of innovation. These multiple viewpoints will structure the chair’s work and activities.

They will indeed focus on new approaches to innovation and new business models in the creative industries, especially fashion, with a particular focus on certain emerging markets like China.

 

The Team

Valérie MOATTI  Academic Co-Director - Chair for Fashion and Technology - ESCP Europe

Valérie
MOATTI

Scientific co-Director

Celine ABECASSIS–MOEDAS -  Academic Co-Director - Chair for Fashion and Technology - ESCP Europe

Celine
ABECASSIS–MOEDAS

Scientific co-Director

Lectra has long worked with ESCP Europe on issues relating to innovation.

It is in this context that the “Fashion and Technology” Chair, which is dedicated to teaching and research on the interaction between technology and innovation in its many different forms in the fashion and luxury goods sector, was created.

Since its creation in 1973, Lectra has always embedded innovation at the core of its business and development strategy.
Innovation is a key element for Lectra, which puts all its expertise and creative energy at the service of a single purpose: supporting its customers - clothing, car or furniture manufacturers, as well as a wide variety of other industries (aerospace, shipbuilding, etc.) - in an increasingly demanding world, without geographical or cultural boundaries, where competition puts constant pressure on prices, production rates and creativity.
Lectra has a holistic approach to innovation and makes it the driver both of its business model and of its competitiveness.

Focus on…

Event - Industry 4.0: The digital value chain in Fashion - ESCP Europe

Event

Industry 4.0: The digital value chain in Fashion

31 January - 1 February
ESCP London Campus

A 2-day event focused on digital transformation, disruptive technology and how the leadership of the future will be impacted.

White Paper - Pricing & prévisions cliblés sur les clients - Cover

White Paper

Pricing & prévisions ciblés sur les clients [FR]

What are the five core issues for a manager in the fashion industry?

Video

The Chair is celebrating its 3rd anniversary [FR]

On 28 March 2017 the Chair was celebrating its 3rd anniversary and moved with the time of the Industry 4.0.

News & Events

Check out our playlists…

Podcasts
Videos
The Fashion Industry 4.0: a global approach?

[in French with English subtitles]

Technological challenges in fashion

[in French with English subtitles]

Industry 4.0: what impact on the location of manufacturing?

[in French with English subtitles]

Research & Publications

Press
Valérie Moatti place L'ESCP Europe au coeur de la Fashiontech [FR]

Modelab
18 Jun 2018

Valérie Moatti with the ESCP Europe Fashion and Technology Chair has been a pioneer in Fashiontech. That's why Modelab with Fabrice Jonas, founder of the magazine decided to meet her to learn more about how the Chair works and how it contributes to fashion innovation.

Written by Fabrice Jonas

 

Press
Digital by design: how technology is breathing new life into the fashion business [EN]

The Conversation
28 Mar 2018

Marketplaces, online platforms, customised offerings, virtual fitting rooms and other innovations are all examples of the “phygital” transformation of fashion retail, in which new concepts, players and models are emerging in a determined effort to curb the crisis in the sector.

Written by Céline Abecassis-Moedas and Valérie Moatti

 

Press
To innovate in fashion, don’t reshore – omnishore! [ENG]

The Conversation
28 Nov 2017

After being a model for offshoring, the fashion industry is becoming a model for “omni-shoring”, rather than reshoring to ensure its innovative capacity.

Written by Céline Abecassis-Moedas and Valérie Moatti

 

White Paper
Pricing & prévisions ciblés sur les clients [FR]

ESCP Europe & evo PRICING
Oct 2017

“Pricing and forecasts targeted at the customers”, what are the five core issues for a manager in the fashion industry?

ESCP Europe and evo PRICING collaborated in the writing of this white paper aimed at the managers of the fashion industry.

 

Press
La grande lessiveuse du marché de la mode [FR]

LSA - Commerce & Consommation
21 Jun 2017

The fashion market is at a turning point in its history. Brands are every day more numerous to go out of business. How to react? Will the most creative brands be the big winners in this new transformation?

Céline Abecassis-Moedas delivers its point of view in this article of LSA.

 

Subscriber-only access
Read more

Press
La mode, version 4.0 [FR]

Le Vif Week-End
5 May 2017

The virtual has not only the effect of leading to the ultraconnection, it goes so far as to influence the creation.

Catherine Pleeck, journalist for Le Vif Weekend analyzes, in association with Hylde Franck, the influence of the virtual on the creation.

Céline Abecassis-Moedas contributed to the writing of this article.

 

Subscriber-only access
Read more

Press
Délocalisation : l'industrie de la mode change de stratégie pour sauver l'innovation [FR]

Les Échos
12 Nov 2015

Having shown the way of the relocation, the fashion industry put on the “multi-location” to ensure its capacity of innovation.
A source of inspiration for other industries?

Written by Céline Abecassis-Moedas and Valérie Moatti

 

Press
Concilier tradition et innovation technologique : ce que nous apprend l'univers de la mode [FR]

Les Échos
24 Apr 2014

The continuous development of technologies presents a challenge for number of traditional sectors. Nevertheless, beyond received ideas, the analysis of the fashion and luxury sector illustrates that it is possible to reconcile tradition with technology.

Written by Céline Abecassis-Moedas and Valérie Moatti

 

Medias

Published on 22/03/2018

Fashion & Technology and customer data: more efficient services, but how?

icon-youtube [in English]
The Lectra - ESCP Europe Chair for Fashion and Technology organized on Thursday, October 12,2017, a roundtable on the theme "Fashion & Technology : Is customer data the New Black?"
Speakers: Olivier Dancot (VP, Data - Lectra), Fabrizio Fontini (Founder and CEO of Evo Princing), Gulnaz Khusainova (founder and CEO of Easysize)
They responded to the question on the services efficiency.
Published on 22/03/2018

Fashion & Technology and customer data: what autonomy for fashion creators?

icon-youtube [in English]
The Lectra - ESCP Europe Chair for Fashion and Technology organized on Thursday, October 12,2017, a roundtable on the theme "Fashion & Technology : Is customer data the New Black?"
Speakers: Olivier Dancot (VP, Data - Lectra), Fathe left brizio Fontini (Founder and CEO of Evo Princing), Gulnaz Khusainova (founder and CEO of Easysize)
They responded to the question of the place left at the autonomy of creators in the customer data context.
Published on 22/03/2018

Fashion & Technology and customer data: collection and use

icon-youtube [in English]
The Lectra - ESCP Europe Chair for Fashion and Technology organized on Thursday, October 12,2017, a roundtable on the theme "Fashion & Technology : Is customer data the New Black?"
Speakers: Olivier Dancot (VP, Data - Lectra), Fabrizio Fontini (Founder and CEO of Evo Princing), Gulnaz Khusainova (founder and CEO of Easysize)
They speak about the topic of "the data collection and use".
Published on 15/02/2018

Industry 4.0 - The Digital Transformation of the Value Chain in Fashion

icon-youtube [in English]
We hosted our first Tech Days event in January and February 2018, featuring a panel discussion on the topic of 'The Digital Transformation of the Value Chain in Fashion'.
The seminar offered an opportunity to host high-profile professionals who are part of the digital transformations and are preparing themselves to be part of the 4th industrial revolution era.
Published on 30/08/2017

The Fashion Industry 4.0: a global approach?

icon-youtube [in VOSTEN]
While the "Fashion & Technology Chair" decided the renewal for a further 3 years, experts were gathered on March,28th to discuss the challenges of the 4th industrial revolution.
Speakers: Daniel Harari (CEO of Lectra), Cindy Lebriez (Bouton Noir), Pascal Morand ( Fédération Française de la Couture, du Prêt-à-porter des Couturiers et des Créateurs de mode )...
Moundir Rachidi (The Boston Consulting Group), Youssef Senhadji (Decathlon)
Published on 30/08/2017

Technological challenges in fashion

icon-youtube [in VOSTEN]
While the "Fashion & Technology Chair" decided the renewal for a further 3 years, experts were gathered on March,28th to discuss the challenges of the 4th industrial revolution.
Speakers: Daniel Harari (CEO of Lectra), Cindy Lebriez (Bouton Noir), Pascal Morand ( Fédération Française de la Couture, du Prêt-à-porter des Couturiers et des Créateurs de mode )...
Moundir Rachidi (The Boston Consulting Group), Youssef Senhadji (Decathlon)
Published on 30/08/2017

Industry 4.0 : what impact of the location of the manufacturing?

icon-youtube [in VOSTEN]
While the "Fashion & Technology Chair" decided the renewal for a further 3 years, experts were gathered on March,28th to discuss the challenges of the 4th industrial revolution.
Speakers: Daniel Harari (CEO of Lectra), Cindy Lebriez (Bouton Noir), Pascal Morand ( Fédération Française de la Couture, du Prêt-à-porter des Couturiers et des Créateurs de mode )...
Moundir Rachidi (The Boston Consulting Group), Youssef Senhadji (Decathlon)
Published on 30/08/2017

The Fashion & Technology Chair… for another 3 years

icon-youtube [in VOSTEN]
The partnership between ESCP Europe and Lectra goes foward for 3 another years.
The "Fashion and Technology" Chair aims at analysing and promoting the role of the technology as a catalyst of innovation for the Fashion and Luxury sectors.