MSc in Marketing & Creativity

What You Study

The MSc in Marketing and Creativity programme is comprised of 438 hours of lectures plus seminars, delivering 90 ECTS credits.

The MSc degree is awarded by ESCP Europe, the oldest business school in the world (est. 1819) with triple accreditation from AACSB, Equis and AMBA. The programme is accredited as an MSc by the French Conférence des Grandes Ecoles.

ESCP Europe is consistently ranked among the very top European business schools. Other European and international organisations seeking to evaluate or grant credit for the programme are encouraged to contact the Programme Director for further details.

Core Modules

Term 1: January – March 2018

  • Introduction to Creativity Marketing
  • The Art and Science of Creativity
  • Understanding the Marketplace
  • Consumers and Consumer Value
  • Managing for Social Impact (all terms)

Term 2: March – May 2018

  • Branding and the Creation of Value
  • Creative Analytics
  • Digital Marketing and Social Media
  • Financial Skills for Marketers
  • Integrated Marketing Communications
  • Managing for Social Impact (all terms)

Term 3: May – July 2018

  • Entrepreneurship
  • Global Issues in Marketing
  • Value Creation Through Product & Sales Management
  • Creativity in Managing Upstream Markets
  • Managing for Social Impact (all terms)

Term 4: September – October 2018

  • Strategies of Innovation
  • Creative Branding
  • Managing for Social Impact (all terms)
  • Company Consultancy Project

Additional Modules*

  • Creativity Industries Seminars
  • Creativity Workshop
  • Guest Speakers from Industries
  • Careers Advice & Workshops
  • Presentation Skills Training
  • Alumni Network Introduction
  • Coding Bootcamp
  • French language lessons (optional)

*Additional modules are provided throughout the taught portion of the MMK. All additional modules are compulsory, with the exception of the French language lessons.

All modules are subject to change.