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Michael Haenlein is Professor of Marketing at ESCP Europe, the Scientific Director of the ESCP Europe Research Center on Big Data and the Associate Dean of the ESCP Europe Executive PhD Program in Art Management in collaboration with Tsinghua University, Academy of Arts & Design.

Established in 1819, ESCP Europe is the world’s oldest business school and has educated generations of leaders and entrepreneurs with campuses in Germany (Berlin), UK (London), Spain (Madrid), France (Paris), Italy (Turin) and Poland (Warsaw). Michael is based on the Paris campus.

Michael’s research interest and expertise deal with the subjects of Customer Relationship Management (CRM) and Social Media. In particular, he analyzes the relationship between social networks and customer profitability and more broadly the concepts of Social CRM, Word-of-Mouth (WoM) and Customer Social Value. More recently he has focused on Artificial Intelligence.

Professor Haenlein has published in journals such as the Journal of Marketing, International Journal of Research in Marketing (IJRM), Business Horizons and the California Management Review. He counts among the top 50 most cited marketing academics worldwide, based on Google Scholar. Michael is the most cited researcher in the field of Word-of-Mouth, among the top three in the field of Customer Relationship Management and among the top ten in the field of Social Influence.

Michael is a Senior Editor at the International Journal of Research in Marketing and an Associate Editor at the Journal of Management Analytics. From 2012 to 2015 Michael was the Editor-in-Chief of the European Management Journal. He is equally part of the Editorial Review Board of the Journal of Marketing and Business Horizons. Furthermore he is on the International Advisory Board of the California Management Review and the Advisory Panel of the European Management Journal.

Since May 2019 Michael is part of the Executive Committee of EMAC where he serves as Vice President Corporate Relationships. The European Marketing Academy (EMAC) is the main association for marketing academics in Europe and has over 1000 members from 57 different countries.

Professor Haenlein holds Visiting Positions at Positions at Kozminski University in Warsaw (Poland) and the Trinity College in Dublin (Ireland). In the past he had Visiting Positions at the University of Naples Parthenope (Italy) and the Interdisciplinary Center (IDC) Herzliya (Israel). As a consultant, he has worked with a large number of international companies in a variety of industry sectors such as telecommunications, financial services, technology and private equity.

Professor Haenlein holds a PhD from the WHU, Otto Beisheim School of Management (2004) and a Habilitation from the Pantheon-Sorbonne University (2013).

 

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Management control
Human Dimension of Management
Organizational Behavior
Personal Development

Conference Proceedings

HAENLEIN, M. and A. KAPLAN (2011), The Birds are Tweeting - and so am I, in: CENTENO E., VELOUTSOU C. (eds.), New Perspective of Contemporary Marketing, ATINER, pp. 193-202 10 p.
HAENLEIN, M. and A. KAPLAN (2012), Understanding purchasing behavior within virtual worlds, in: LI E.Y., LOH S., EVANS C., LORENZI F. (eds), Organizations and Social Networking : Utilizing Social Media to Engage Consumers, IGI Global, pp. 79-101 82 p.
KAPLAN, A. and M. HAENLEIN (2010), From Real to Virtual and Back Again, in: PAPADOPOULOU P., KANELLIS P., MARTAKOS D., Social Computing Theory and Practice : Interdisciplinary Approaches, IGI Global, pp. 285-300 16 p.

Book

KAPLAN, A. and M. HAENLEIN (2012), The Britney Spears universe: Social media and viral marketing at its best, BUSINESS HORIZONS, 55(1), 27-31.
HAENLEIN, M. and A. KAPLAN (2012), The impact of unprofitable customer abandonment on current customers' exit, voice, and loyalty intentions: An empirical analysis, JOURNAL OF SERVICES MARKETING, 26(6), 458-470.
HAENLEIN, M. (2013), Social Interactions in Customer Churn Decisions: The Impact of Relationship Directionality, INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, Vol. 30, Issue 3, pp. 236-248 13 p.
HAENLEIN, M., KAPLAN, A. and D. SCHODER (2006), Valuing the real option of abandoning unprofitable customers when calculating customer lifetime value, JOURNAL OF MARKETING, vol. 70, issue 3, pp 5-20 16 p.
HAENLEIN, M., KAPLAN, A. and A. BEESER (2007), A Model to Determine Customer Lifetime Value in a Retail Banking Context, EUROPEAN MANAGEMENT JOURNAL, Vol. 25, Issue 3, pp 221-234 14 p.
HAENLEIN, M. and D. SCHODER (2004), The relative importance of different trust constructs for sellers in the online world, ELECTRONIC MARKETS, pp 48-57 10 p.
HAENLEIN, M. and A. KAPLAN (2009), Unprofitable customers and their management, BUSINESS HORIZONS, Vol. 52, Issue 1, pp. 89-97 8 p.
KAPLAN, A. and M. HAENLEIN (2009), Consumers, companies and virtual social worlds : A qualitative analysis of Second Life, ADVANCES IN CONSUMER RESEARCH, Vol. 36, Issue 1, pp. 873-874 2 p.
KAPLAN, A., SCHODER, D. and M. HAENLEIN (2007), Factors Influencing the Adoption of Mass Customization: The Impact of Base Category Consumption Frequency and Need Satisfaction, JOURNAL OF PRODUCT INNOVATION MANAGEMENT (THE), Vol. 24, Issue 2, pp.101-116 16 p.
KAPLAN, A. and M. HAENLEIN (2006), Toward a Parsimonious Definition of Traditional and Electronic Mass Customization, JOURNAL OF PRODUCT INNOVATION MANAGEMENT (THE), Vol. 23, Issue 2, pp 168-182 15 p.
HAENLEIN, M. and A. KAPLAN (2008), Des clients à deux vitesses, DM - DECISIONS MARKETING, n° 51, pp. 77-81 5 p.
KAPLAN, A. and M. HAENLEIN (2009), The fairyland of Second Life : About virtual social worlds and how to use them, BUSINESS HORIZONS, Vol. 52, Issue 6, pp. 563-572 10 p.
KAPLAN, A. and M. HAENLEIN (2009), The increasing importance of public marketing : Explanations, applications and limits of marketing within public administration, EUROPEAN MANAGEMENT JOURNAL, Vol. 27, Issue 1, pp.197-212 26 p.
HAENLEIN, M. and A. KAPLAN (2004), A beginner's guide to partial least squares (PLS) analysis, UNDERSTANDING STATISTICS, Vol. 3, Issue 4, pp. 283-297 15 p.
HAENLEIN, M. and A. KAPLAN (2009), Les Magasins de marques phares dans les mondes virtuels: L'impact de l'exposition au magasin virtuel sur l'attitude envers la marque et l'intention d'achat dans la vie réelle, RAM - RECHERCHE ET APPLICATIONS EN MARKETING, Vol. 24, n° 3, pp. 57-80 24 p.
KAPLAN, A. and M. HAENLEIN (2009), Utilisation et potentiel commercial des hyperréalités: Une analyse qualitative de Second Life, REVUE FRANCAISE DU MARKETING, n° 222, pp. 69-81 13 p.
KAPLAN, A. and M. HAENLEIN (2009), Consumer use and business potential of virtual worlds: The case of Second Life, INTERNATIONAL JOURNAL ON MEDIA MANAGEMENT (THE), Vol. 11, Issue 3, pp. 93-101 9 p.
HAENLEIN, M. and A. KAPLAN (2009), Flagship brand stores within virtual worlds: The impact of virtual store exposure on real life band attitudes and purchase intent, RAM - RECHERCHE ET APPLICATIONS EN MARKETING, Vol. 24, Issue 3, pp. 57-80 24 p.
KAPLAN, A. and M. HAENLEIN (2010), Users of the world, unite! The challenges and opportunities of social media, BUSINESS HORIZONS, Vol. 53, Issue 1, pp. 59-68 10 p.
KAPLAN, A. and M. HAENLEIN (2009), Rapprochement entre le marketing et l'administration publique: Vers une compréhension globale du potentiel du marketing public, REVUE FRANCAISE DU MARKETING, n° 224, pp. 49-66 18 p.
KAPLAN, A. and M. HAENLEIN (2009), Utilisation et potentiel commercial des hyperréalités : une analyse qualitative de second life, REVUE FRANCAISE DU MARKETING, n° 222, pp 69-81 13 p.
HAENLEIN, M. and A. KAPLAN (2010), An empirical analysis of attitudinal and behavioral reactions toward the abandonment of unprofitable customer relationships, JOURNAL OF RELATIONSHIP MARKETING, Vol. 9, Issue 4, pp. 200-228 29 p.
KAPLAN, A. and M. HAENLEIN (2011), The early bird catches the news: Nine things you should know about micro-blogging, BUSINESS HORIZONS, Vol. 54, Issue 2, pp. 105-113 9 p.
KAPLAN, A. and M. HAENLEIN (2011), Investigation of differences in diffusion between positive and negative Word-of-Mouth, ADVANCES IN CONSUMER RESEARCH, Vol. 38, Issue 1.
HAENLEIN, M. and A. KAPLAN (2011), The abandonment of unprofitable customer relationships: An analysis of emotional reactions, ADVANCES IN CONSUMER RESEARCH, Vol .38, Issue 1.
HAENLEIN, M. and A. KAPLAN (2011), Evaluating the consequences of abandoning unprofitable customers: A comparison of direct and indirect abandonment strategies, ZEITSCHRIFT FUR BETRIEBSWIRTSCHAFT, Vol. 81, Issue 2, pp. 77-94 15 p.
HAENLEIN, M. and A. KAPLAN (2011), The Influence of Observed Heterogeneity on Path Coefficient Significance : Technology Acceptance within the Marketing Discipline, JOURNAL OF MARKETING THEORY AND PRACTICE, Vol. 19, Issue 2, pp. 153-168 16 p.
KAPLAN, A. and M. HAENLEIN (2011), Two hearts in three-quarter time: How to waltz the social media/viral marketing dance, BUSINESS HORIZONS, Vol. 54, Issue 3, pp. 253-263 11 p.
HAENLEIN, M. (2011), A social network analysis of customer-level revenue distribution, MARKETING LETTERS, Vol. 22, Issue 1, pp. 15-29 15 p.
KAPLAN, A. and M. HAENLEIN (2012), Social media: back to the roots and back to the future, JOURNAL OF INFORMATION TECHNOLOGY, 14(2), 101-104.
KAPLAN, A. and M. HAENLEIN (2011), Editorial : Les médias sociaux sont définitivement devenus une réalité, RAM - RECHERCHE ET APPLICATIONS EN MARKETING, Vol. 26, n° 3, pp. 3-5 3 p.
HAENLEIN, M. and B. LIBAI (2013), Targeting Revenue Leaders for a New Product, JOURNAL OF MARKETING, Vol. 77, Issue 3, pp. 65-80 16 p.
KAPLAN, A. and M. HAENLEIN (2014), Collaborative projects (social media application): About Wikipedia, the free encyclopedia, BUSINESS HORIZONS, 57(5), 617-626.
DEIGHTON, J., FADER, P., HAENLEIN, M., KAPLAN, A., LIBAI, B. and E. MULLER (2011), Médias sociaux et entreprise, une route pleine de défis, RAM - RECHERCHE ET APPLICATIONS EN MARKETING, Vol. 26, n° 3, pp. 117-124 8 p.
MALTHOUSE, E., HAENLEIN, M., SKIERA, B., WEGE, E. and M. ZHANG (2013), Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House, JOURNAL OF INTERACTIVE MARKETING, Vol. 27, Issue 4, pp. 270-280, 11 p.
REINARTZ, W., HAENLEIN, M. and J. HENSELER (2009), An empirical comparison of the efficacy of covariance-based and variance-based SEM, INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, Vol. 26, Issue 4, pp. 332-344 13 p.
KAPLAN, A. and M. HAENLEIN (2016), Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie Monster, BUSINESS HORIZONS, 59(4), 441-450.
HAENLEIN, M. and B. LIBA (2017), Seeding, Referral, and Recommendation: Creating Profitable Word-of-Mouth Programs, CALIFORNIA MANAGEMENT REVIEW, Vol. 59, issue 2, pp. 68-91.
KAPLAN, A. and M. HAENLEIN (2019), Siri, Siri in my Hand, who is the Fairest in the Land? On the Interpretations, Illustrations and Implications of Artificial Intelligence, BUSINESS HORIZONS, 62(1), 15-25.

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