Minas N. Kastanakis is Professor of Marketing, Director of Research at ESCP Europe's London campus, and Editor-in-Chief of the European Management Journal. He holds a PhD in Management (Cass Business School, City University), an MBA with Distinction (University of London) and a Law Degree (LLB, University of Athens).  

Professor Kastanakis is a world-renowned expert in luxury consumption and luxury products' management. His other research interests revolve around personality and signalling; cross-cultural consumer behavior; psychoanalysis, consumerism, and ethics. His scientific output includes many articles in leading academic journals, as well as a large number of conference announcements, for which he has received several Best Conference Paper Awards.

Currently, he serves as Editor-in-Chief for the European Management Journal; and he has been a Guest Editor for the Journal of Business Research. He is a founder member of ESCP Europe's Happiness & Management Research Centre, conducting research on the drivers of happiness.

In addition to his academic profile, Minas is a trained and qualified Barrister and has extensive managerial and consulting experience with large corporations, such as L'Oreal or the Richemont Group of luxury companies; as well as companies and governmental organisations in the UK, Greece, Russia and S. Korea.

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57 publications

Academic Articles

2023

BLASCO-ARCAS, L., M. KASTANAKIS, M. ALCAÑIZ, A. REYES-MENENDEZ

Leveraging user behavior and data science technologies for management: An overview

JOURNAL OF BUSINESS RESEARCH, 154

Academic Articles

2023

KASTANAKIS, M., M. CHRISTOFI , I. STYLIANOU, , E. HADJIELIAS, , A. DE MASSIS

Tackling pandemic-related health grand challenges: The role of organizational ambidexterity, social equality, and innovation performance

JOURNAL OF PRODUCT INNOVATION MANAGEMENT (THE)

Academic Articles

2023

KASTANAKIS, M., D. P. SINGH, S. GUPTA, R. SAHIL , A. SINGH

Normative influence and masstige purchase intention: Facilitators, inhibitors, and the moderating effect of celebrity endorsement

INTERNATIONAL JOURNAL OF CONSUMER STUDIES, 47 (3), 1189-1209

Academic Articles

2023

KASTANAKIS, M., H. NOBRE, A. KUMAR, J. PAUL

Consumers' relationship with mass prestige brands and happiness

EUROPEAN MANAGEMENT REVIEW, 20(2), 306-325

Academic Articles

2022

KASTANAKIS, M., S. MAGRIZOS, K. KAMPOURI

Pain (and pleasure) in marketing and consumption: An integrative literature review and directions for future research

JOURNAL OF BUSINESS RESEARCH, 140, 189-201

Academic Articles

2022

KASTANAKIS, M., R. BHUKYA, J. PAUL, S. ROBINSON

Forty Years of European Management Journal: A Bibliometric Overview

EUROPEAN MANAGEMENT JOURNAL, 40(1), 10-28

Academic Articles

2022

BLASCO-ARCAS, L., H. -H. M. LEE, M. KASTANAKIS, M. ALCAÑIZ, A. REYES-MENENDEZ

The role of consumer data in marketing: A research agenda

JOURNAL OF BUSINESS RESEARCH, 146, 436-452

Academic Articles

2022

KASTANAKIS, M., I. RIZOMYLIOTIS , A. GIOVANIS, K. KONSTANTOULAKI, I. KOSTOPOULOS

“How mAy I help you today?” The use of AI chatbots in small family businesses and the moderating role of customer affective commitment

JOURNAL OF BUSINESS RESEARCH, 153, 329-340

Academic Articles

2022

KASTANAKIS, M., D. N. ANGWIN, U. URS, N. APPADU, I. C. THANOS, S. VOURLOUMIS

Does merger & acquisition (M&A) strategy matter? A contingency perspective

EUROPEAN MANAGEMENT JOURNAL, 40 (6), 847-856

Media

2022

GASTON-BRETON, C., B. , G. VOYER, M. KASTANAKIS, J. LEMOINE

Here's how companies can truly improve employee well-being

World Economic Forum