ESCP Europe Business School’s MSc in Marketing & Creativity (MMK) has been ranked 6th worldwide in the QS Master in Marketing Rankings 2020.
An impressive 98% of the programme’s graduates find a job within six months of graduation, with 90% of those having an international dimension therein. The programme also scored particularly high for the diversity of international students and faculty body.
The MSc in Marketing & Creativity welcomed its first intake in 2009. Students spend time at the London and Paris campuses of ESCP Europe, before completing a professional internship or direct employment to apply their skills in the workplace.
The MMK delivers a unique student experience, focusing on the interface between creativity and analytical thinking in marketing management. The programme adopts a hands-on, original approach to the topics of creativity, marketing, management and analytics. It also integrates consultancy projects, creative seminars, case studies, direct experience in emerging markets, class discussions and guest speakers as pedagogical tools. Its graduates have gone on to work at some of the biggest brands in the world, including Apple, L’Oréal, Google, Cartier, Saatchi & Saatchi and Amazon.
With ESCP Europe’s celebration of its Bicentenary throughout 2019, the MSc in Marketing & Creativity also launched its 10th successful edition at the beginning of the year.
Many MMK alumni have shared their successes with the School over the past 12 months, including:
- Edilia Gänz (Class of 2013), named one of Forbes 30 under 30 Europe in the Arts & Culture sector and one of About Time Magazine's Top 10 Women to Watch in the Arts 2019 for her work as the Director of FEDORA, the European Circle of Philanthropists of Opera and Ballet, based in Paris.
- Elena Lavezzi (Class of 2013), Head of Southern Europe at Revolut, featured in Forbes Italia for her outstanding work over the past years. She is also UNICEF NEXTGEN Founder, and before she worked at Uber and Circle.
- Maria Lordanou (Class of 2015), now working for Hearst Magazines UK, was nominated for AOP's Digital Publishing Rising Star 2019 award.
- Ramona Tudosescu (Class of 2012), Head of Innovation at Galeries Lafayette Champs-Élysées, shaping the future of retail for this global brand’s flagship store. You can read about her here.
Watch the MMK Class of 2019 Graduation Valedictorian Speech here.
Professor Simon Mercado, Dean of ESCP Europe’s London Campus, said: “This innovative programme continues to address contemporary marketing as a creative and multi-platform process. Another strong QS ranking underscores its strength and the outstanding record of achievement of its graduates.”
Dr Kamran Razmdoost, Associate Professor of Marketing and Co-Director of the MSc in Marketing & Creativity said: “Being ranked among the top 10 marketing masters once again endorses our unique approach in marketing education. Our focus on skills and mindset, in particular on creativity and analytics, as well as a strong engagement with our corporate partners to create a project-based learning platform lead to outstanding employability outcomes. Coming from a diverse range of countries, industries and cultures, our students play a significant role in this process by helping and challenging each other to actualise their potential to the fullest.”
The next edition of the MSc in Marketing & Creativity starts in January 2020. Find out more at escpeurope.eu/mmk.