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Trois événements à noter dans vos agendas !

En octobre 2018 naissait la nouvelle Chaire Economie Circulaire avec Deloitte.
Face aux grands défis écologiques et sociétaux, l’invention de modèles économiques plus respectueux des ressources est cruciale. Venez à ESCP Europe les 12, 28 mars et 18 avril, pour mieux comprendre et débattre des enjeux, promesses et tensions de l’économie circulaire !

12th March: The Green Bundle: Pairing the Market with the Planet

From 2 to 4 pm - Amphi Percepied - Conference in English
ESCP Europe, 79 avenue de la République, 75011 Paris


Professor Magali Delmas (UCLA) will present her latest book in the Business & Society seminar

The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package—a "green bundle" that checks the environmental box, but also offers improved performance, health benefits, savings, and status.
To help consumers cut through the noise and make their best decisions, we need new strategies.
The Green Bundle offers some of the best and most effective communication techniques for pushing consumers in the right direction. Framing product benefits to motivate behavior is the key.
Combining insights from sustainable business and behavioral economics, Delmas and Colgan show managers how to lead buyers from information to action.
If you are looking to win over the convenient consumer or understand how companies can create the next tipping point in green consumption, this is the research-based, practical guide for you.

The Green Bundle: Pairing the Market with the Planet

28th March: Which partnerships for Circular Economy?
Event co-organised by the Circular Economy Chair (ESCP Europe & Deloitte) and the European Research Project R2Pi

From 9 am to 12 pm - Amphi Percepied - Conference in English
ESCP Europe, 79 avenue de la République, 75011 Paris


Detailed program:

9:00 - Partnerships for Circular Economy: firm-centric, consortium and market-based approaches, by Aurélien Acquier and Valentina Carbone

9:30 - Exploring three different approaches to circular economy 
A firm centric case study: Rolls Royce by Aleyn Gillespie
A collective case study: Aquaponics, by Alexis Figeac 
A market-based case study, Phenix by Aurélien Acquier and Valentina Carbone

10:30 – Coffee break

11:00 – Round Table: Debating with circular economy leaders
- Fabio Menten, Deloitte Development Durable: collaboration for circular economy among large companies and start-ups
- Laetitia Vasseur, HOP: civil society actions for circular economy - from adversarial to collaborative relationships with companies
- Jochen Moesslein, Polysecure: new technologies for successful recycling strategies

Circular Economy Chair

18 avril : High tech vs. low tech? Quelles technologies au service de l'économie circulaire ?
1ère Matinale de l’Économie Circulaire 

De 8:30 à 10:00 - Amphi Gelis - Conférence en Français
ESCP Europe, 79 avenue de la République, 75011 Paris

Après un cadrage académique par les Professeurs ESCP Europe, Aurélien Acquier et Valentina CarboneHelloTomorrow et 1083 présenteront leur vision High Tech et Low tech en contrepoint, avant de débattre avec Frédéric Croison, consultant Deloitte Développement durable.
L’objectif de cette matinale est de mieux comprendre le rôle que peut jouer la technologie dans l’économie circulaire : quelles technologies permettent de faire face à la rareté croissante des ressources ? Dans quels domaines les solutions Low-tech sont nécessaires ? Comment conjuguer ces logiques pour construire des modèles plus frugaux et circulaires ? 


Kick off: Circular Economy morning sessions

Pour construire votre parcours et vous inscrire à plusieurs de ces 3 événements, cliquez ici.


Pour en savoir plus sur la Chaire Economie Circulaire