U-School:
The Entrepreneurial Leadership Programme
Turn your innovative ideas into reality!

The entrepreneurial leadership programme U-SCHOOL (former Unternehmerschule) is designed and facilitated in strong alliance with experienced Entrepreneurs & Intrapreneurs to empower talented managers driving innovation forward in their organization.

The “U” represents both our reference to Unternehmertum as the German expression for entrepreneurship and our focus on YOU.
As a whole, the U-SCHOOL commits to help you strengthen your entrepreneurial skill set and to make your innovative ideas become real.
Beneath the implementation of the latest management tools we provide you with a personal mentor and a safe practice space in which you can work on your ideas and turn them into a competitive business model.

Uli HUENER - Head of Innovation Management - EnBW AG

Uli HUENER
Head of Innovation Management,
EnBW AG

With the U-SCHOOL programme we have found a good way to work on and refill our new business model ideas…”

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… The business model in the energy sector has hardly changed in the past 30 years. For EnBW it is one of the big challenges - and at the same time chances - to identify and extend new businesses through entrepreneurial talent and with entrepreneurial spirit. With the U-SCHOOL programme we have found a good way to work on and refill our new business model ideas.”

The participants profit from:

Management tools to drive entrepreneurial projects successfully. Every session is designed by and facilitated through experienced practitioners and professors / executive education trainers

Project-based learning ensures the implementation of newly acquired competencies and enables participants to exchange ideas among each other.

Personal coaching and mentoring provides space for reflection, crucial to accelerate the dynamic with which projects develop and enhance leadership qualities.

U-SCHOOL is a unique community in which new perspectives can be shared in an innovation-friendly ecosystem where participants work and grow together.

Alexander SIXT - Family Business Holder - Managing Director - Head of Corporate Development, Central Purchasing and Workflow Management - Sixt AG

Alexander SIXT
Family Business Holder - Managing Director - Head of Corporate Development, Central Purchasing and Workflow Management,
Sixt AG

It is what you need to develop into a responsible leader much quicker…”

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… The leader of a family business demands the ability to seize chances while keeping up the approved business model. That's one of the main challenges in a family business. Growing into a family business sometimes needs external support. Family business leaders will benefit from U-SCHOOL by obtaining insights into challenging business cases and through a top-class network. It is what you need to develop into a responsible leader much quicker.”

Objectives

The key objective of the programme is to support you and your company in refining your actual business or to successfully find, develop and integrate new business models.

Therefore we provide you with the most important management tools to master the four steps of a successful project development: IDEATE, JUMP, GROW and CHALLENGE. We believe in project-based learning, therefore every participant will work during the eight months on her/his own project and will have access to a network of senior executives and experienced mentors.

To inspire and support your entrepreneurial attitude, we connect you with the agile start-up scene and work with some of the most successful international incubators such as Axel Springer Plug & Play, hubraum, Project A, Startupbootcamp or Numa.

The combination of a high-end executive training and a dynamic project accelerator brings the unique value to U-SCHOOL. As participant you will step into an exclusive community of experienced managers from large corporations as well as from fast growing start-ups.

Ulrich SCHMITZ - Managing Director - Axel Springer Digital Ventures

Ulrich SCHMITZ
Managing Director,
Axel Springer Digital Ventures

U-SCHOOL offers the chance to develop entrepreneurial talent in practice…”

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… A successful entrepreneur needs talent, applicable methods, tools and the right timing. Entrepreneurial talent often exists naturally; however, it needs to be developed in practice. As such, U-SCHOOL offers the chance to do so!

Take-home values of the programme

The objective of U-SCHOOL is to create a safe and agile learning environment to take your projects from the idea to implementation, improvement and growth in four intense modules.

For You …

  • Access to ESCP Europe’s network through participants, faculty, mentors and beyond
  • Access to entrepreneurial eco-systems
  • Seeing yourself as a brand and learning personal self-storytelling
  • Learning about the latest digital trends
  • Feedback from class mates, professionals and academics
  • Applying design thinking principles to generate ideas
  • Learning new methods and techniques

… And Your Project

  • Prototyping your project idea and developing experiences to test your assumptions at a fast pace
  • Operationalizing strategies through effective and efficient methods
  • Experiencing triggers and barriers for individual and collective creativity
  • Using the brand as the guiding principle on which all communication is focused
  • Deepening your knowledge of finance fundamentals
  • Identifying and managing Key Performance Indicators (KPIs)
  • Building and maintaining productive teams, organisations and workflows

We foster a diversity of backgrounds

The U-SCHOOL programme welcomes participants from diverse educational backgrounds who have already gained a minimum of three years’ professional experience.

This experience could have been gained as an entrepreneur, intrapreneur or business developer within a large company or as the manager of a family business. The more diverse the backgrounds and careers of the participants, the better they can learn from each other and build a sustainable network — a key element of the programme.

For more information contact us

Jean-Baptiste SAY Institute Logo

The Jean-Baptiste Say Institute for Entrepreneurship developed the Executive Master of Digital Innovation and Entrepreneurial Leadership. Together with a network of experts, we created an agile and inspiring learning environment that allows participants to develop entrepreneurial leadership capabilities and to shape digital innovation opportunities.

Know more


Jörg RHEINBOLDT - CEO Axel Springer Plug & Play Accelerator - Mentor at U-SCHOOL - ESCP Europe

Jörg RHEINBOLDT
CEO Axel Springer Plug & Play Accelerator,
Mentor at U-SCHOOL

“At U-SCHOOL we are going to teach what I would have liked to learn at university. I learned it over the years. Here it's going to be months. What a shortcut!”


See more

Executive Master in Digital Innovation and Entrepreneurial Leadership

An intensive immersion into digital innovation and entrepreneurship to shape and drive the digital transformation currently taking place.

icone-entry-level-2
Executive Master
15 months
icone-training-1
Part-time
English

Berlin

London

Paris

U-School:
The Entrepreneurial Leadership Programme
Curriculum

The objective is to create a safe and agile learning environment to develop yourself and, at the same time, to take your projects from idea to implementation, improvement and growth.

The four steps to start successful projects

Module 1  Ideate Berlin – 4-6 April 2019 

During the first three days we will hone your project by challenging, twisting and shaping your initial ideas. We will introduce you to different approaches of ideation like entrepreneurial thinking, art thinking and design thinking. Also, we will apply innovative tools like effectuation. Furthermore, we visit start-ups and agile companies. In addition, you will have the opportunity to dive into our community and meet successful entrepreneurs and digital experts. At the end of module 1 you should have torn your ideas into pieces and put them back together with many new ideas.

Concepts & Tools
  • Effectuation
  • Art Thinking & Design Thinking
  • Digital Trends & Challenges

Module 2  Jump Paris – 27-29 June 2019 

It is time to put your ideas to the test. And we mean this quite literally! Why do you do this project, how can you build and transform business models, what leadership preferences do you have and how can you use them best? We will explore how stories will help you to build a powerful identity and brand for yourself and your project.

Concepts & Tools
  • Entrepreneurial Strategy
  • Unit Economics & KPIs
  • Storytelling

Module 3  Grow Berlin – 12-14 September 2019 

To develop your project further we explore the role of strategy. You learn methods and principles entrepreneurs employ in situations of uncertainty. We will also discuss the fundamentals of entrepreneurial finance, deepen your skills in business communication and storytelling.

Concepts & Tools
  • Entrepreneurial Strategy
  • Unit Economics & KPIs
  • Storytelling

Module 4  Challenge Berlin – 14-16 November 2019 

What are the important levers to bring your project to the next level? How to scale up your business or project? We discuss the impact of digital transformation and we examine a number of leadership issues connected with growth, such as the role of ethics, diversity and responsibility. Furthermore we will learn about the different marketing instruments, especially the potential of digital marketing. Finally, we look at failed projects, the key learnings and how they can be used.

Concepts & Tools
  • Digital Transformation & Marketing
  • Entrepreneurial Ethics
  • Failing Forward

Pedagogic Approach


At U-SCHOOL, we believe that the best learning comes by doing: when we take action and reflect upon our achievements and mistakes. This is why we created a programme with three core elements — Project-Based Learning,Tandem Teaching & Mentoring — each supporting this mindset and engaging participants in different ways, but always action oriented and on safe practice grounds. Furthermore, we believe that learning takes place in various inspiring settings. Therefore, we take participants to our campuses in Berlin and Paris as well as to different start-ups, innovation centres, incubators and accelerators.

For more information contact us

Jean-Baptiste SAY Institute Logo

The Jean-Baptiste Say Institute for Entrepreneurship developed the Executive Master of Digital Innovation and Entrepreneurial Leadership. Together with a network of experts, we created an agile and inspiring learning environment that allows participants to develop entrepreneurial leadership capabilities and to shape digital innovation opportunities.

Know more


Jörg RHEINBOLDT - CEO Axel Springer Plug & Play Accelerator - Mentor at U-SCHOOL - ESCP Europe

Jörg RHEINBOLDT
CEO Axel Springer Plug & Play Accelerator,
Mentor at U-SCHOOL

“At U-SCHOOL we are going to teach what I would have liked to learn at university. I learned it over the years. Here it's going to be months. What a shortcut!”


See more

Executive Master in Digital Innovation and Entrepreneurial Leadership

An intensive immersion into digital innovation and entrepreneurship to shape and drive the digital transformation currently taking place.

icone-entry-level-2
Executive Master
15 months
icone-training-1
Part-time
English

Berlin

London

Paris

U-School:
The Entrepreneurial Leadership Programme
Alumni

Testimonials

Yvonne QUINT, Senior manager at BearingPoint GmbH - U-School: The Entrepreneurial Leadership Programme - ESCP Europe

Yvonne QUINT
Senior manager,
BearingPoint GmbH

Each U-SCHOOL session really inspired me…”

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Each U-SCHOOL session really inspired me: an environment where I could test, discuss and develop my ideas and my entrepreneurial spirit, a great team of participants and ESCP Europe staff, the chance to get to know new tools and approaches in terms of entrepreneurship & entrepreneurial thinking, and last but not least the really valuable access to mentors.”

Diana STRACKE, Head of HR Development at TeamBank AG - U-School: The Entrepreneurial Leadership Programme - ESCP Europe

Diana STRACKE
Head of HR Development,
TeamBank AG

U-SCHOOL was a great support for my personal and professional growth…”

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U-SCHOOL was a great support for my personal and professional growth. In today’s working world, traditional management methods are simply not enough. Thanks to the programme, I got to know new methods and developed an entrepreneurial mindset that helps me to deal with situations of high uncertainty.”

Thomas BEYER, Manager Digital Transformation at EnBW Energie Baden-Württemberg AG - U-School: The Entrepreneurial Leadership Programme - ESCP Europe

Thomas BEYER
Manager Digital Transformation,
EnBW Energie Baden-Württemberg AG

U-SCHOOL was for me like taking the red pill in the Blockbuster ‘Matrix’…”

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U-SCHOOL was for me like taking the red pill in the Blockbuster ‘Matrix’: The programme liberated me from old thought patterns and opened a door to a new world. No one can tell you what life after U-SCHOOL is like. You have to experience it yourself.”

Felix CHROBOG, General Manager at Deliveroo Germany GmbH - U-School: The Entrepreneurial Leadership Programme - ESCP Europe

Felix CHROBOG
General Manager,
Deliveroo Germany GmbH

U-SCHOOL allowed me to diversify and grow my network…”

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U-SCHOOL provided me with an environment in which to analyse and refine the business models of my start-ups. Intensive exchanges with the other programme participants, and access to the ESCP Europe community, allowed me to diversify and grow my network.”

Karin GÖHRE, Head of Congress & Marketing Communication at Bayer AG - U-School: The Entrepreneurial Leadership Programme - ESCP Europe

Karin GÖHRE
Head of Congress & Marketing Communication,
Bayer AG

Every session provides me with relevant background knowledge and practical tools…”

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I especially enjoy the tandem teaching concept. Every session provides me with relevant background knowledge and practical tools I can share with my team to get my project implemented into our business.”

Claudius HUNDT, Lead Data Lab, Data Transformation Manager at EnBW Energie Baden-Württemberg AG - U-School: The Entrepreneurial Leadership Programme - ESCP Europe

Claudius HUNDT
Lead Data Lab, Data Transformation Manager,
EnBW Energie Baden-Württemberg AG

One of the core benefits of the programme is the incredible mentor network…”

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For me one of the core benefits of the programme is the incredible mentor network that we are exposed to. Not only do we have access to our personal mentor but a mentor network of more than 20 experienced serial entrepreneurs and influential intrapreneurs who are offering support in developing our project.”

 

For more information contact us

Jean-Baptiste SAY Institute Logo

The Jean-Baptiste Say Institute for Entrepreneurship developed the Executive Master of Digital Innovation and Entrepreneurial Leadership. Together with a network of experts, we created an agile and inspiring learning environment that allows participants to develop entrepreneurial leadership capabilities and to shape digital innovation opportunities.

Know more


Jörg RHEINBOLDT - CEO Axel Springer Plug & Play Accelerator - Mentor at U-SCHOOL - ESCP Europe

Jörg RHEINBOLDT
CEO Axel Springer Plug & Play Accelerator,
Mentor at U-SCHOOL

“At U-SCHOOL we are going to teach what I would have liked to learn at university. I learned it over the years. Here it's going to be months. What a shortcut!”


See more

Executive Master in Digital Innovation and Entrepreneurial Leadership

An intensive immersion into digital innovation and entrepreneurship to shape and drive the digital transformation currently taking place.

icone-entry-level-2
Executive Master
15 months
icone-training-1
Part-time
English

Berlin

London

Paris

U-School:
The Entrepreneurial Leadership Programme
Admissions

We welcome participants from diverse educational backgrounds

U-SCHOOL is looking for motivated entrepreneurial managers who have gained at least three years of professional experience. This could be within a corporate setting (intrapreneurs), a start-up or a family business.

Admission to U-SCHOOL will be considered by an assessment committee made up of ESCP Europe academics and entrepreneurial experts. To provide a diverse, fully enriching and high-class learning experience we only allow a certain number of participants from each sector. There are no formal education requirements; however, English language proficiency skills are mandatory.

The admission process requires the following supporting documents

  • A one-page letter of motivation
  • Your CV
  • The concept behind your entrepreneurial project

The letter of motivation should answer the following questions: Why are you the ideal candidate for U-SCHOOL? What valuable experience can you bring to the programme? What are your entrepreneurial goals? The concept of your project should be presented on no more than three pages and will have to outline to outline the need for your project, the planned process of implementation, your entrepreneurial creativity and the project’s potential.

Please submit your application via email
not later than 13 March 2019

Sven SCHEID, Head of MBA / Executive Degree & Entrepreneurship Programmes - ESCP Europe - Berlin Campus

Sven SCHEID
Head of MBA / Executive Degree & Entrepreneurship Programmes
sscheid@escpeurope.eu
+49 (0)30 32 007 127

Candidates will be selected according to our assessment criteria.

For more information contact us

Jean-Baptiste SAY Institute Logo

The Jean-Baptiste Say Institute for Entrepreneurship developed the Executive Master of Digital Innovation and Entrepreneurial Leadership. Together with a network of experts, we created an agile and inspiring learning environment that allows participants to develop entrepreneurial leadership capabilities and to shape digital innovation opportunities.

Know more


Jörg RHEINBOLDT - CEO Axel Springer Plug & Play Accelerator - Mentor at U-SCHOOL - ESCP Europe

Jörg RHEINBOLDT
CEO Axel Springer Plug & Play Accelerator,
Mentor at U-SCHOOL

“At U-SCHOOL we are going to teach what I would have liked to learn at university. I learned it over the years. Here it's going to be months. What a shortcut!”


See more

Executive Master in Digital Innovation and Entrepreneurial Leadership

An intensive immersion into digital innovation and entrepreneurship to shape and drive the digital transformation currently taking place.

icone-entry-level-2
Executive Master
15 months
icone-training-1
Part-time
English

Berlin

London

Paris

U-School:
The Entrepreneurial Leadership Programme
Fees & Financials

The tuition fee for the complete programme is €12,800 including breaks and evening activities.
Early Bird: Get a 20 % discount if you apply until 31 December 2018.
We offer scholarships for women and entrepreneurs, especially social entrepreneurs and reduced tuition fees for SME.

Please submit your application via email
not later than 13 March 2019

Sven SCHEID, Head of MBA / Executive Degree & Entrepreneurship Programmes - ESCP Europe - Berlin Campus

Sven SCHEID
Head of MBA / Executive Degree & Entrepreneurship Programmes
sscheid@escpeurope.eu
+49 (0)30 32 007 127

Candidates will be selected according to our assessment criteria.

For more information contact us

Jean-Baptiste SAY Institute Logo

The Jean-Baptiste Say Institute for Entrepreneurship developed the Executive Master of Digital Innovation and Entrepreneurial Leadership. Together with a network of experts, we created an agile and inspiring learning environment that allows participants to develop entrepreneurial leadership capabilities and to shape digital innovation opportunities.

Know more


Jörg RHEINBOLDT - CEO Axel Springer Plug & Play Accelerator - Mentor at U-SCHOOL - ESCP Europe

Jörg RHEINBOLDT
CEO Axel Springer Plug & Play Accelerator,
Mentor at U-SCHOOL

“At U-SCHOOL we are going to teach what I would have liked to learn at university. I learned it over the years. Here it's going to be months. What a shortcut!”


See more

Executive Master in Digital Innovation and Entrepreneurial Leadership

An intensive immersion into digital innovation and entrepreneurship to shape and drive the digital transformation currently taking place.

icone-entry-level-2
Executive Master
15 months
icone-training-1
Part-time
English

Berlin

London

Paris