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Faculty member

VISCONTI
Luca VISCONTI
PhD in Business Administration and Management

Professor
Marketing
Campus : Paris

Biography

Luca M. Visconti is Professor of Marketing at the ESCP Europe Business School. He achieved a Ph.D. in Business Administration and Management at Università Bocconi Milan where, before moving to ESCP Europe, he worked for twelve years as Lecturer in Marketing and Director of the Master in Marketing and Communication. He was visiting professor at Leeds School of Business, University of Colorado at Boulder (2004-2005), and at the Ecole Supérieure des Affaires, Université Lille2 (2007-2008; 2010).


Professor Visconti’s research deals with branding, the consumption of minority groups (migrants, GLBTs, and elderly people) and the consumption of public goods, and public place in particular. His perspective on research is consistent with the Consumer Culture Theory approach, which deploys cultural anthropology and social psychology for the understanding of markets. His work appears in national and international journals, including the Journal of Consumer Research, the Journal of Advertising, the Journal of Business Research, Industrial Marketing Management, the Journal of Macromarketing, the Journal of Consumer Behavior, Marketing Theory, the Journal of Consumer Culture, and Consumption, Markets and Culture.

He teaches luxury, branding, consumer behavior, and segmentation and targeting of emergent consumer groups.