Professor Halliburton has considerable experience of strategy and marketing consultancy in numerous consumer and industrial markets for such clients as Unilever, Gerber, Alliance Boots, Caterpillar, Xerox, IBM, as well as work for government. He acted as adviser to the Strategy and Marketing Group of Coopers and Lybrand, (now PwC). His overseas experience includes work in Europe, Africa, the Americas and the Far East. He is one of the few UK marketing academics to have been elected as a Fellow of The Marketing Society and has acted as a judge on the UK Marketing Effectiveness Awards.
His research interests are in the field of international marketing and branding, especially in aspects of cross-border marketing in Europe. He is the author of numerous publications on international marketing and branding. He especially enjoys working with colleagues from different countries on marketing issues of real relevance to companies working across international borders. Discover Chris Halliburton\'s video on the " - Pitfalls of International Marketing Campaigns" -
International Business Environment
European Business Environment
COUTURIER, J., SOLA, D. and C. HALLIBURTON (2011), European Market Entry Strategies, in: MANN A. (Hrsg.), Herausforderungen der internationalen marktorientierten Unternehmensführung (Challenges in International Marketing), Gabler, pp. 95-113 19 p.
HALLIBURTON, C. and U. APPELBAUM (2000), International Advertising Campaigns the example of the European Food and Beverage Sector, in: FITZGERALD M., ARNOTT D. (eds), Marketing Communications Classics, Thomson Learning, pp 133-149.
HALLIBURTON, C. and R. HUNERBERG (2005), Pan-European Marketing ' A Current Appraisal and Conceptual Framework, in: JALLAT F., KAYNAK E. (eds), Marketing Issues in Western Europe, International Business Press, in press.
HALLIBURTON, C. (2007), La marque, un actif stratégique de première importance, in: ESCP-EAP, Bain & Company (eds), L'art de la croissance, Les Échos / Pearson Education / Village Mondial, pp 139-143 4 p.
HALLIBURTON, C., HUNERBERG, R. and A. TOPFER (1993), Strategic Marketing Options in the Single European Market, in: HALLIBURTON C., HÜNERBERG R. (eds), European Marketing - Readings and Cases, Addison-Wesley, pp 93-115 13 p.
HALLIBURTON, C. and W. ARCHER (1998), The British Management Educational System, Education, Employment and Careers in the Field of Business Management and Economics, Gabler, pp 43-59.
HALLIBURTON, C. and W. ARCHER (1998), Betriebswirtschaftliche Ausbildung und Managementrekrutierung in Grossbritannien, Betriebswirtschaftliche Ausbildung und Internationales Personalmanagement, Gabler, pp 43-59 17 p.
HALLIBURTON, C. and R. HUNERBERG (1993), Marketing in a European Environment, in: HALLIBURTON C., HÜNERBERG R. (eds), European Marketing - Readings and Cases, Addison-Wesley, pp 3-22 20 p.
HALLIBURTON, C. and B. COVA (1993), Towards the new Millennium - a New Perspective for European Marketing, in: HALLIBURTON C., HUNERBERG R. (eds), European Marketing, Readings and Cases, Addison-Wesley, pp 411-430 20 p.
HALLIBURTON, C. and R. HUNERBERG (2008), The Globalisation Dispute in Marketing, in: PALIWODA S. J. , RYANS J. K. (eds), International Marketing : Modern and Classic Papers, vol. 1, Edward Elgar, pp. 156-162 7 p.
HALLIBURTON, C. and S. BACH (2012), A New Framework for Corporate Brand Equity, in: Environmental Management Advisory Board, EuroMed Proceedings, EMAB, pp.752-765 14 p.
CHERNATONY, L., HALLIBURTON, C. and B. RATNA (2009), International Branding, in: PALIWODA S. J., RYANS J. K. (Eds), International Marketing : Modern and Classic Papers, vol. II, Edward Elgar, pp. 435-447 13 p.
HALLIBURTON, C. and S. BACH (2012), An Integrative Framework of Corporate Brand Equity, EUROMED JOURNAL OF BUSINESS, Vol.7, Issue 3, pp.1-21 22p.
HALLIBURTON, C. and K. KELLNER (2012), Are luxury brands really immune to financial recession?: A comparative empirical investigation of luxury and non luxury brands in the downturn, JOURNAL OF MARKETING TRENDS, 1:10, pp. 43-51 9 p.
HUNERBERG, R., TOPFER, A. and C. HALLIBURTON (1993), Competitive marketing strategies in Europe, EUROPEAN MANAGEMENT JOURNAL, 21th Anniversary Issue, pp. 37-47 11 p.
HALLIBURTON, C. (1990), Mega Marketing - the European Realities, EUROPEAN MANAGEMENT JOURNAL, pp 365-369 5 p.
HALLIBURTON, C. and R. HUNERBERG (1987), The Globalisation Dispute in Marketing, EUROPEAN MANAGEMENT JOURNAL, pp 243-249 7 p.
HALLIBURTON, C. and R. HUNERBERG (2005), Pan-European Marketing Ten Years after 1993 - A Current Appraisal and Proposed Conceptual Framework, JOURNAL OF EUROMARKETING, pp 15-34 20 p.
HALLIBURTON, C. and P. RAIMOND (1995), Business School Strategies for the Single European Market, MANAGEMENT LEARNING, pp 231-247 17 p.
HALLIBURTON, C. and R. HUNERBERG (1993), Executive Insights : Pan-European Marketing - Myth or Reality ?, JOURNAL OF INTERNATIONAL MARKETING, pp 77-92 16 p.
HALLIBURTON, C. and I. JONES (1994), Global Individualism - reconciling Global Marketing and Global Manufacturing, JOURNAL OF INTERNATIONAL MARKETING, pp 79-88 10 p.
HALLIBURTON, C., BEAUMONT, C. and K. GEARY (1989), Advertising Assessment : Myth or reality, ENVIRONMENT AND PLANNING, pp. 629-64112 p.
HALLIBURTON, C. and A. ZIEGFELD (2009), How do major European companies communicate their corporate identity across countries ? An empirical investigation of corporate Internet communications, JOURNAL OF MARKETING MANAGEMENT, Vol. 25, Issue 9-10, pp. 909-925 17 p.
HALLIBURTON, C., COUTURIER, J. and D. SOLA (2010), European marketing strategies : market related decision factors for the choice of entry mode, JOURNAL OF MARKETING TRENDS, Vol. 1, Issue 1, pp. 59-65 7 p.
CHERNATONY, L., HALLIBURTON, C. and B. RATNA (1995), International Branding - Demand or Supply Driven Opportunity?, INTERNATIONAL MARKETING REVIEW, vol. 12, issue 2, pp 9-21 13 p.
APPELBAUM, U. and C. HALLIBURTON (1993), How to Develop International Advertising Campaigns that Work, INTERNATIONAL JOURNAL OF ADVERTISING, vol. 12, issue 3, pp 223-241 19 p.
AIELLO, G. and C. HALLIBURTON (2015), An International Comparison of 'Made in Italy' in the Fashion, Furniture and Food Sectors: an Observational Study in France, Russia and the United Kingdom, JOURNAL OF GLOBAL FASHION MARKETING, 6(2), 136-149.
DONVITO, r. and C. HALLIBURTON (2016), Reciprocal co-creation of consumer, store, and brand personality: A multiple stakeholder perspective, JOURNAL OF BUSINESS RESEARCH.
Guest Speaker in a Conference
HUNEBERG, R. and C. HALLIBURTON (1993), European marketing : readings and cases, London, Addison-Wesley.
HALLIBURTON, C. and R. HUNERBERG (1998), European marketing: Readings and cases, London, Addison-Wesley, 2nd ed., in press.
HALLIBURTON, C. (1988), The Marketing Diagnostic, New York, Coopers and Lybrand, in press.
HALLIBURTON, C. (1995), Branding - The Marketing Advantage, - training texts and video, London, BBC for Business Publications, in press.
HALLIBURTON, C. and r. HUNERBERG (1998), European Marketing - Readings and Cases, Pearson, 2nd.