We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on the ESCP Europe website. However, if you would like to, you can change your cookie settings at any time.

Close

Benoît Heilbrunn is professor in the Marketing Department of ESCP Europe Paris campus. He also teaches at IFM and CELSA. He worked as a consultant for many years in the area of communication and design management. He holds a Doctorate from University Paris Dauphine and also holds a Masters in semiotics (EHESS) and a masters in Philosophy (University Paris-Sorbonne). His wide interest for human sciences allows him to articulate a reflexion on the ideological aspects of consumer and brand society. He’s very much interested in the various dimensions of material culture and mainly to objects, logos and visual identities.
He teaches Brand management, design management and consumer behaviour. He alos acts as a consultant in the area of strategic brand management and brand valuation. He’s part of   - the board of Decisions Marketing and Agenda de la pensée contemporaine.

Search the faculty

Display:
68 publications

Book

2019

HEILBRUNN, B.

L'obsession du bien-être

Robert Laffont, 155

Book

2015

HEILBRUNN, B.

La consommation et ses sociologies

128, 132 p.

Book

2014

HEILBRUNN, B.

La marque

Que sais-je ?, 255, 128 p.

Book

2014

HIAM, A., B.HEILBRUNN

Le marketing pour les nuls

First, 361 p.

Book

2013

VIJOUX, Q., B.HEILBRUNN

Je consomme donc je suis ?

Nathan, 93 p.

Book

2013

HEILBRUNN, B., A.HIAM

Le marketing pour les nuls

Pour les nuls, 428 p.

Book

2012

BARRE, B., B.HEILBRUNN

Le Packaging

Que sais-je ?, 3827, 127 p.

Edited Book / Textbook

2011

CHIARAVALLE, B., B.FINDLAY SCHENCK, B.HEILBRUNN

Les Marques pour les nuls

Pour les nuls, 471 p.

Chapter

2011

HEILBRUNN, B.

Du produit à l'expérience

In: MBA Marketing, LEHU J.M. (ed) Editions d'Organisation, pp. 213-232 20 p.

Book

2010

HEILBRUNN, B.

La Marque

Que sais-je ?, 255, 126 p.