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Martin Kupp is associate professor for entrepreneurship and strategy at ESCP Europe, Paris and a visiting professor at the European School of Management and Technology, Berlin. Before that Martin worked as a program director at ESMT, Berlin and a lecturer and research assistant at the University of Cologne, where he also received his doctoral degree.

Martin’s area of expertise lies in entrepreneurship, strategic innovation, competitive strategy and organizational creativity. He has worked for clients such as Adeo, Bosch, Bertelsmann, Elior, Canal+, Axel Springer, ThyssenKrupp, Siemens, MAN, Coca-Cola, Deutsche Bank, and Deutsche Telekom. Martin’s current research interests focus on entrepreneurship in established companies, incubation and acceleration, business strategy in technology markets, and the relationship between the arts and business.

Martin’s recent publications have appeared in California Management Review, MIT Sloan Management Review, Journal of Business Strategy, Business Strategy Review, Info Journal, Financial Times, The Economist, The Economic Times of India and the Wall Street Journal. He has appeared as a business commentator on CNBC, and frequently speaks at industry conferences and events. In 2008 he won at the EFMD case writing competition with his case on Celtel Nigeria. He serves on the executive board for The Case Centre and teaches case writing and case teaching at academic institutions around the world. His recent book “The fine art of success” was published 2011 at Wiley and looks at contemporary artists and what managers can learn from them.

Entrepreneurship
Innovation
Strategy

Conference Proceedings

KUPP, M. (2007), Measuring sales performance, in: PLÖTNER O., SPEKMAN R. (eds.), Bringing technology to market, Weinheim, John Wiley, pp. 135-146 12 p.
KUPP, M. (2001), Der Einfluss von Anspruchsgruppen auf die Entwicklung von Umweltmanagementsystemen, in: BAUMAST, A., PAPE, J. (eds), Betriebliches Umweltmanagement, Eugen Ulmer, 4th ed., SS. 28-50 23 S.
KUPP, M. (2003), Umweltmanagement als Kernkompetenz, in: WAGNER, S., KUPP, M., MATZEL, M. (eds), Quantitative Modelle und nachhaltige Ansätze der Unternehmungsführung: Günter Beuermann zum 65. Geburtstag, Physica-Verlag, pp. 77–89.
KUPP, M. (2011), Strategische Kundenorientierung, in: HAGEN, J. ; SCHÜRENKRÄMER, U., Die Wiederentdeckung des Kunden: Neue Perspektiven im Bankgeschäft, Murmann, pp. 85-108.
ANDERSON, M. and M. KUPP (2008), Zopa.com, in: NATARAJAN B., NATARAJAN, S. K. (eds.), Developing analytical skills: Case studies in management, Shroff Publishers & Distributors Pvt. Ltd., pp. 135-146 12 p.
KUPP, M. (2009), Öko-Labelings, in: BAUMAST, A., PAPE, J. (eds), Betriebliches Umweltmanagement, Eugen Ulmer, 4th ed., SS. 233-240 8 S.
RESE, M. and M. KUPP (2011), Strategisches Management, in: BUSSE VON COLBE, W. ; COENENBERG, A.G. ; KAJÜTER, P. ; LINNHOFF, U. (eds), Betriebswirtschaft für Führungskräfte, Schäffer-Poeschel, 4th ed., SS. 85-108 24 S.
KUPP, M. (2011), Aufgaben und Instrumente eines umweltorientierten Marketings, in: BAUMAST, A., PAPE, J. (eds), Betriebliches Umweltmanagement, Eugen Ulmer, pp. 207-216.
KUPP, M. (2009), Aufgaben und Instrumente eines umweltorientierten Marketings, in: BAUMAST, A., PAPE, J. (eds), Betriebliches Umweltmanagement, Eugen Ulmer, 4th ed., SS. 207-216 12 S.
KUPP, M. (2013), Nachhaltigkeitsmarketing, in: BAUMAST A., PAPE J., Betriebliches Nachhaltigkeitsmanagement, Eugen Ulmer, pp. 321-334 14 p.
HERBST, U., KUPP, M. and M. VOETH (2011), Marketing, in: BUSSE VON COLBE, W. ; COENENBERG, A.G. ; KAJÜTER, P. ; LINNHOFF, U. (eds), Betriebswirtschaft für Führungskräfte, Schäffer-Poeschel, 4th ed., pp. 109-144.
KUPP, M. and A. FAIX (2002), Kriterien und Indikatoren zur Operationalisierung von Kernkompetenzen : Proceedings zum 2. SKM—Symposium, in: BELLMANN, K. ; FREILING, J. ; HAMMANN, P. (eds), Aktionsfelder des Kompetenz-Managements, Deutscher Universitäts, 2nd ed., SS. 59-83 25 S.
KUPP, M., BÜLTMANN, A. and M. MÜLLER (2003), Standardisierungs- und Zertifzierungsansätze vor dem Hintergrund einer nachhaltigen Entwicklung, in: BAUMAST, A., PAPE, J. (eds), Betriebliches Umweltmanagement, Eugen Ulmer, 4th ed., pp. 42-56.
KUPP, M. and J. ANDERSON (2010), Serving the poor, in: MUNOZ J.M.S., Contemporary microenterprise: Concepts and cases, Edward Elgar, pp. 129-139 11 p.
KUPP, M. (2015), Strategic Customer Orientation, in: J. Hagen and U. Schürenkrämer, Client Centricity – Relationship Management in Banking, Hamburg, Murmann, 11 - 26.
KUPP, M., PLÖTNER, O. and M. EHRET (2015), Kundenintegration und die Gestaltung von Geschäftsmodellen – Der Fall Siemens Cerberus ECO, in: S. Fließ, M. Haase, F. Jacob and M. Ehret, Kundenintegration und Leistungslehre, Wiesbaden, Springer Gabler, 457 – 472.
KUPP, M. (2014), Open & Agile Manufacturing: opportunities and obstacles, in: L.-D. Benyayer, Open Models: Les business modèles de l'économie ouverte, Escourbiac.
KUPP, M. (2014), Education reloaded: disruptive business models in education, in: L.-D. Benyayer, Open Models: Les business modèles de l'économie ouverte, Graulhet, Escourbiac.
KUPP, M. and U. MUELLER (2016), Combining Case Teaching and Case Writing Creatively, in: Latusek, D., Case Studies as a Teaching Tool in Management Education, Hershey PA, IGI Global, 121 - 140.
KUPP, M. and J. EHLERS (2016), Unternehmerschule - Mit mehr Unternehmertum zur digitalen Kompetenz, in: Summa, L., Digitale Führungsintelligenz „Adapt to win": Wie Führungskräfte sich und ihr Unternehmen fit für die digitale Zukunft machen, Springer Gabler, 394 - 402.
KUPP, M. and P. BORCHERS (2016), Start-up Inkubatoren als Ansatz digitaler Transformation etablierter Unternehmen - Darstellung am Beispiel hub:raum der Deutschen Telekom, in: Petry, T., Digital Leadership - Erfolgreiches Führen in Zeiten der Digital Economy, Haufe, 419 - 430.
KUPP, M., EHLERS, J., SANCHEZ, A. and L. RODRIGUEZ (2019), InCuba: How we kicked of Cuba's first Incubator at the university of Havana, in: Tenfelde, Walter, Entrepreneurship, Small Business and Education in Developing Countries, Hampp Verlag, 107 - 124.

Review of a book; an article; a research

KUPP, M. and J. ANDERSON (2009), Celtel Nigeria: Towards serving the rural poor (B), ESMT European School of Management and Technology, ESMT Case Study, ESMT-309-0097-1, 13 p.
RECKHENRICH, J., ANDERSON, J. and M. KUPP (2009), Damien Hirst and the contemporary art market, ESMT European School of Management and Technology, ESMT Case Study, ESMT-310-0105-1/1D/8.
PLÖTNER, O., LIESENER, C. and M. KUPP (2011), Siemens CerberusEco in China: Introducing low-frills products in a high-quality company, ESMT European School of Management and Technology, ESMT Case Study, ESMT-311-0123-1/8.
ANDERSON, J. and M. KUPP (2009), Celtel Nigeria: Towards serving the rural poor (A), ESMT European School of Management and Technology, ESMT Case Study, ESMT-309-0096-1, 21 p., http://www.esmt.org/fm/479/ESMT-309-0096-1M.pdf
KUPP, M. (2012), Global product development strategy at Bosch: Selecting a development site for the new low-cost ABS platform, ESMT European School of Management and Technology, ESMT Case Study, 10 p.
KUPP, M., DAHLANDER, L. and E. MORROW (2013), Team Wikispeed: Developing hardware the software way, Centrale de Cas et de Médias Pédagogiques, Centrale de Cas et de Médias Pédagogiques, ESMT-813-0139-1, 12 p.
ANDERSON, J. and M. KUPP (2009), Virgin Mobile UK, ESMT European School of Management and Technology, ESMT Case Study, ESMT-309-0094-1.
RECKHENRICH, J., KUPP, M. and J. ANDERSON (2011), Lady Gaga: Born this way?, Antwerp Management School, Antwerp Management School Case Study, 311-099-1.
ANDERSON, J. and M. KUPP (2013), Zopa.com, Centrale de Cas et de Médias Pédagogiques, Centrale de Cas et de Médias Pédagogiques, ESMT-306-0065-1, 10 p.
KUPP, M., DAHLANDER, L. and E. MORROW (2014), Zopa.com: From a hot idea to an established market player, The Case Center.
KUPP, M., NIJHOF, A. and M. NIKOLAIDOU (2015), Creating trust in a new way of banking: The case of Lendahand Mesofinance, The Case Centre.
KUPP, M. and S. CHUBBS (2017), Nucor Corporation: How to achieve long-term profitable growth?, The Case Centre.

Book

ANDERSON, J. and M. KUPP (2008), Zopa.com - Innovation in the U.K. financial services industry, JOURNAL OF FINANCIAL TRANSFORMATION, n°23, pp.51-59 9p.
ANDERSON, J. and M. KUPP (2007), Zopa: Web 2.0 meets retail banking, BUSINESS STRATEGY REVIEW, Vol.18, Issue 3, pp.11-177p.
ANDERSON, J. and M. KUPP (2012), Managing in Complex Operating Environments, MARKETING REVIEW ST. GALLEN, Issue 3, pp. 46-51 5 p.
KUPP, M., REITZ, U. and U. HEIMES (2006), Gildemeister Lathes Ltd., JOURNAL OF BUSINESS AND INDUSTRIAL MARKETING, Vol.21, Issue 2, pp.118-123 6p.
KUPP, M., RECKHENRICH, J. and J. ANDERSON (2006), Entrepreneurs on a dance floor, BUSINESS STRATEGY REVIEW, Vol.17, Issue 4, pp.26-31 6p.
KUPP, M., ANDERSON, J. and J. RECKHENRICH (2011), Think again : Entrepreneurs on a dance floor, BUSINESS STRATEGY REVIEW, Vol. 22, Issue 1, pp. 65-68 4 p.
KUPP, M., ANDERSON, J. and J. RECKHENRICH (2011), Made in heaven - produced on earth : Creative leadership as art of projection, JOURNAL OF BUSINESS STRATEGY, Vol. 32, Issue 4, pp. 12-24 13 p.
KUPP, M., ANDERSON, J. and J. RECKHENRICH (2009), Understanding creativity : The manager as artist, BUSINESS STRATEGY REVIEW, Vol. 20, Issue 2, pp. 68-73 6 p.
RECKHENRICH, J., KUPP, M. and J. ANDERSON (2009), The shark is dead: How to build yourself a new market, BUSINESS STRATEGY REVIEW, Vol. 20, Issue 4, pp. 40-47 8 p.
KUPP, M., RECKHENRICH, J. and J. ANDERSON (2009), Art lessons for the global manager, BUSINESS STRATEGY REVIEW, Vol. 20, Issue 1, pp. 50-57 8 p.
MARKIDES, C., KUPP, M. and J. ANDERSON (2010), The last frontier: Market creation in conflict zones, deep rural areas, and urban slums, CALIFORNIA MANAGEMENT REVIEW, Vol. 52, Issue 4, pp. 6-28 23 p.
KUPP, M., VANDERMERWE, S. and J. ANDERSON (2010), Strategy : The bottom of the pyramid, BUSINESS STRATEGY REVIEW, Vol. 21, Issue 4, pp. 46-51 6 p.
ANDERSON, J., RECKHENRICH, J. and M. KUPP (2013), Follow the leader, BUSINESS STRATEGY REVIEW, Vol. 24, Issue 4, pp. 28-32 5 p.
ANDERSON, J., RECKHENRICH, J. and M. KUPP (2013), Strategy Gaga, BUSINESS STRATEGY REVIEW, Vol. 24, Issue 1, pp. 58-62 5 p.
KUPP, M., ANDERSON, J. and J. RECKHENRICH (2017), Why Design Thinking needs a Rethink for Business, MIT SLOAN MANAGEMENT REVIEW, 59 (1), 42 - 44.
KUPP, M., MARVAL, M. and P. BORCHERS (2017), Corporate accelerators: fostering innovation while bringing together startups and large firms, JOURNAL OF BUSINESS STRATEGY, 38 (6), 47-53.
SHELDON, R. and M. KUPP (2017), A Market Testing Method Based on Crowd Funding, STRATEGY AND LEADERSHIP, 45:4, 19-23.
BENYAYER, L. D. and M. KUPP (2017), Responding to open business models, JOURNAL OF BUSINESS STRATEGY, 38 2, 33-40.

Chapter

KUPP, M. (2001), Kooperationen zwischen Umweltschutzorganisationen und Unternehmen, Lohmar, Josef Eul Verlag.
RECKHENRICH, J., KUPP, M. and J. ANDERSON (2010), The fine art of success: How learning great art can create great business, Chichester, John Wiley.
KUPP, M., MATZEL, M. and S. WAGNER (2003), Quantitative Modelle und nachhaltige Ansätze der Unternehmungsführung, Heidelberg, Physica-Verlag.

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