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René Mauer holds the Chair for Entrepreneurship and Innovation at ESCP Europe, Berlin campus. He is the academic head of the Executive Master in Digital Innovation and Entrepreneurial Leadership (EMDIEL), of the MIM specialization in entrepreneurship (OPTION E) on the Berlin campus, and he also shares the academic lead of U-SCHOOL, the entrepreneurial leadership certificate programme for executives at ESCP Europe. Prior to joining ESCP Europe he was Assistant Professor at RWTH Aachen, where he worked in the fields of entrepreneurship, start-up and growth management and led the university’s start-up centre. 

His area of expertise is entrepreneurial decision-making in venture and corporate contexts. In practice projects he has been working together with SMEs and larger companies such as BASF, BMW, Deutsche Post DHL or P&G. René has worked for 3M, in start-ups and in management consulting. He co-owns a family business, co-founded a technology-start-up and was involved in a variety of other venture projects, one of which is the expert network Effectuation Intelligence that he is a partner of.

Entrepreneurship & Innovation


REYMEN, I., ANDRIES, P., BERENDS, H., MAUER, R., STEPHAN, U. and E. VAN BURG (2015), Understanding dynamics of strategic decision-making in venture creation: A process study of effectuation and causation, STRATEGIC ENTREPRENEURSHIP JOURNAL, Vol. 9, Issue 4, pp. 351-379 (29 p.).
WERHAHN, D., MAUER, R., FLATTEN, T. and M. BRETTEL (2015), Validating effectual Orientation as Strategic Direction in the Corporate Context, EUROPEAN MANAGEMENT JOURNAL, Vol. 33, Issue 5, pp. 305-313 (9 p.).
MIDDELHOFF, J., MAUER, R. and M. BRETTEL (2014), Antecedents of Entrepreneurs' trust in their Investor in the Post-Investment Phase: Do Someting Good !, VENTURE CAPITAL, Vol. 16, Issue 4, pp. 327-347 (21 p.).
KARMANN, T., MAUER, R., FLATTEN, T. and M. BRETTEL (2016), Entrepreneurial orientation and corruption, JOURNAL OF BUSINESS ETHICS, Vol. 133, Issue 2, pp. 223-234 (12 p.).
MAUER, R., BLAUTH, M. and M. BRETTEL (2014), Fostering Creativity in New Product development Through Entrepreneurial Decision-Making, CREATIVITY AND INNOVATION MANAGEMENT, Vol. 23, Issue 4, pp. 495-509 (15 p.).
BRETTEL, M., MAUER, R. and D. APPELHOFF (2013), The Entrepreneur's Perception in the Entrepreneur-VCF Relationship: The Impact of Conflict Types on Investor Value, VENTURE CAPITAL, Vol. 15, Issue 3, S. 173-197 (25 s.).
BRETTEL, M., MAUER, R. and T. WALTER (2013), Academic high-profile employees and their intentions of valorizing university research, JOURNAL OF BUSINESS ECONOMICS, Vol. 83, Issue 4, pp. 357-382 (26 p.).
WALTER, T., MAUER, R. and M. BRETTEL (2013), Grace, gold, or glory ? Exploring incentives for invention disclosure in the university context, JOURNAL OF TECHNOLOGY TRANSFER, pp. 1-35 (35 p.).
BRETTEL, M., MAUER, R., ENGELEN, A. and D. KUPPER (2012), Corporate Effectuation: Entrepreneurial Action and its Impact on R&D Project Performance, JOURNAL OF BUSINESS VENTURING, Vol. 27, Issue 2, pp. 167-184 (18 p.).
MAUER, R. and D. GRICHNIK (2011), Your market, the unknown being : coping with uncertainty as the core of entrepreneurial marketing, JOURNAL OF BUSINESS ECONOMICS, Vol. 81, Issue 6, pp. 59-82 (23 p.).
SCHMELTER, R., MAUER, R., BORSCH, C. and M. BRETTEL (2010), Boosting Corporate Entrepreneurship through HRM: Evidence from German SMEs, HUMAN RESOURCE MANAGEMENT, Vol. 49, Issue 4, pp. 715-741 (27 p.).
MAUER, R., SCHMELTER, R., ENGELEN, A. and M. BRETTEL (2010), Conjuring the entrepreneurial spirit in small and medium-sized enterprises the influence of management on corporate entrepreneurship, INTERNATIONAL JOURNAL OF ENTREPRENEURIAL VENTURING, Vol. 2, Issue 2, pp. 159-184 (25 p.).
APPELHOFF, D., MAUER, R., COLLEWAERT, V. and M. BRETTEL (2016), The conflict potential of the entrepreneur’s decision-making style in the entrepreneur-investor relationship, INTERNATIONAL ENTREPRENEURSHIP AND MANAGEMENT JOURNAL, 12(2), 601-623.
WELTER, C., MAUER, R. and R. WUEBKER (2016), Bridging Behavioral Models and Theoretical Concepts: Effectuation and Bricolage in the Opportunity Creation Framework, STRATEGIC ENTREPRENEURSHIP JOURNAL, 10(1), 5-20.
MAUER, R., BLAUTH, M. and M. BRETTEL (2015), Competitive advantage through entrepreneurial decision-making : Effectuation for fast problem-solving, DIE BETRIEBSWIRTSCHAFT, 75 (4), 233-251.
KREER, F., MAUER, R., STRESE, S. and M. BRETTEL (2018), On private equity exits of family firms in the German Mittelstand, JOURNAL OF BUSINESS ECONOMICS, 88(3-4), pp. 503–529.
MAUER, R., WUEBKER, R., SCHLÜTER, J. and M. BRETTEL (2018), Prediction and control: An agent-based simulation of search processes in the entrepreneurial problem space, STRATEGIC ENTREPRENEURSHIP JOURNAL, 12(2), pp. 237-260.
WERTHES, D., MAUER, R. and M. BRETTEL (2018), Understanding challenges and entrepreneurial self-efficacy during venture creation for entrepreneurs in cultural and creative industries, INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP AND SMALL BUSINESS, 33(2), 265-288.
FISCHER, D., BRETTEL, M. and R. MAUER (2018), The Three Dimensions of Sustainability: A Delicate Balancing Act for Entrepreneurs Made More Complex by Stakeholder Expectations, JOURNAL OF BUSINESS ETHICS, in press.

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