Marketing & Creativity
A strategic and innovative programme that places creativity at its core, and combines marketing knowledge with advanced management and analytical skills.
The MSc in Marketing & Creativity is unique in its focus on the interface between creativity and analytical thinking in marketing management. How creativity and analytics reinforce each other and lead to smarter decision-making is really what it’s all about in marketing today.
The MSc in Marketing & Creativity fosters creative thinking and skills with a methodological and systematic approach. We complement teaching with a hands-on, ‘Not By The Book’ approach to the topics of Creativity, Marketing, Management and Analytics.
The curriculum goes beyond textbooks to incorporate consultancy projects, creative seminars, case studies, direct experience in emerging markets, class discussions and guest speakers, allowing participants to immediately apply their new learnings to real-life companies and assignments.
On top of that students get a minimum 4-month practical professional experience and exposure to a range of potential employers, including companies such as L’Oréal, Apple and Amazon, as well as exciting start-ups!
Students spend the majority of their time in the vibrant city of London, with one term hosted at the Paris campus, thereby benefitting from two of the world’s most recognised centres of creative excellence.
The combination of a unique programme focus, teaching methodology and up-to-date content in marketing equips MSc in Marketing & Creativity students with one of the most striking, thought-provoking and – above all – career-broadening Marketing masters currently available.
At national and international level: Brand Manager, Marketing Manager, Product Manager, Strategic Marketing Manager, Digital Marketing Manager, Account Executive/Manager/Director, Senior Consultant, CEO, Consultant, Business Development Manager, Executive Director, Head of Marketing/Innovation, International Project Manager, Marketing Executive, Senior Client Manager, E-Commerce Manager, Brand Communications Manager.
Participant Backgrounds (Class of 2019)
We believe diversity and inclusivity help fuel creativity. Students on the MSc in Marketing & Creativity programme come from all over the world - an average of 25 nationalities per year - and have unique cultural, professional and academic backgrounds.
The dynamics and differences between the participants help create a stimulating environment, fostering collective creativity and allowing us to co-create the learning experience.
- Management/Business: 41%
- Marketing/Communications: 29%
- Economics: 6%
- Languages/Literature: 4%
- Political Science: 3%
- Engineering: 3%
- Other: 14%
“In just one year, I had the chance to live in three countries (including a programme trip to Uganda), read more than 50 case studies, present 12 projects, and secure a good internship with Johnson & Johnson in Paris. It was a big stretch but also great fun, which made it absolutely worth it.”
Brand Manager at Butcher's Pet Care
Class of 2012
“The most rewarding yet challenging part of the programme was the group work, during which we collaborated with individuals from a range of nationalities and professional backgrounds to solve business challenges in a creative way. Sharing insights and learning about diverse approaches was a truly enriching experience.”
Director of FEDORA - The European Circle of Philanthropists of Opera and Ballet
Class of 2013
Professor in the Department of Marketing
Director of the Creativity Marketing Centre
Doctoral degree PhD, Linguistics University College London, U. of London
Research areas: marketing management and consumer behaviour, relationships between stakeholders in organisations, change management and digitalisation, intercultural communication.
Hsin-Hsuan Meg LEE
Assistant Professor in Department of Marketing
PhD in Business Administration
Research areas: digital marketing, self-presentation and interactive communications between companies and consumers, brand communities, co-creation, corporate social responsibility, social media strategies.
ABOUT ESCP EUROPE'S MSc PROGRAMMES
The choice of a full-time MSc corresponds to a professional project, and gives young graduates and young managers a combination of high-value skills sought by recruiters.
This programme provides academic expertise and the presentation of best professional practices. Our goal is to train experts who will be rapidly able to progress in a globalised world. Choosing a Full-Time Intensive format allows graduates at the end of a relatively short period of tuition to have immediate access to decision-making leadership positions.
Marketing & Creativity
Our programme targets your expertise
The unique curriculum puts an important emphasis on cutting-edge digital, social and analytical tools, and includes a Company Consultancy Project, professional thesis, world-class industry-specific seminars and workshops, and access to our own Creativity Marketing Centre (CMC).
Creativity is in our programme’s DNA. We foster creative thinking and skills with a methodological and systematic approach.
The Marketing modules equip you with all the essential skills and knowledge necessary for successful, high-level practice in marketing across any type of organisation and sector, both consumer and B2B.
The Management modules offered will help you develop a full range of valuable management skills and practices, delivering performance and results as well as the ability to identify and harness the creative talent in an organisation.
The Analytics modules prepare you with the necessary skills and tools to critically and creatively acquire, analyse, and interpret data, whether they are “small”, “big” or “thick”.
Total ECTS credits for the Msc in Marketing & Creativity: 90
An 18-month, full-time programme
The programme begins in mid-January and is organised as follows:
January - October: 9 months of theory classes, study of expertise, and practical cases
Mar - May – London, UK
- Creative Seminars
- Digital Marketing & Social Media
- Integrated Marketing Communications
- Breakthrough Products & Technologies
- Finance for Marketers
- L’Oreal ‘Big Picture’ Project (optional, upon selection)
May - July – London, UK
- Global Issues in Marketing
- Selling & Distribution
- Creative Analytics
- Creative Seminars
* Choice of one specialisation track:
Digital Transformation & Entrepreneurshipn
- Coding for Marketers
- Change Management
Fashion & Luxury
- Creative Branding
- Trends & Innovations
- Omnichannel Management
Sept - Oct – Paris, France
- Creative Seminars
- Breakthrough strategies
- Research Methods
- Managing for Social Impact
- Company Consultancy Projects (6 weeks)
All Terms (London - Paris)
- Creativity Workshops
- Guest Speakers from the Creative Industries
- Career Advice & Workshops
- Presentation Skills Training
- Networking Events
London terms only
- French language lessons – beginner and intermediate (optional)
Nov - May
A unique and popular feature of the MSc in Marketing & Creativity is the series of Creativity Seminars held with leading London- and Paris-based creative organisations in fields such as music, fashion, design, film, architecture and advertising.
Guided by expert speakers and company visits, students explore the application of creativity and innovation in each category, and how they are integrated with the business aspects.
In follow-up sessions, students get the chance to discuss the learning from their immersive experience and analyse the ways in which it can be applied more generally to marketing management.
These sessions create some of the most thought-provoking and enjoyable content in the programme, and each year incorporate new topics from fast-developing areas.
Many of the sessions are led by Alumni of our programme to showcase how they have been able to apply Creativity Marketing in their own professional careers.
Our Managing for Social Impact module is highly innovative social entrepreneurship, experiential-learning module running through the four terms of the MSc in Marketing & Creativity.
The programme is designed to encourage students to reflect upon pressing social problems, such as poverty and access to basic needs, and focuses on the growing realisation that sustainable social impact can best be achieved by applying market-based solutions.
During the module, the students are challenged to employ their marketing and management skills to develop creative solutions for a better world, working alongside social entrepreneurs either in the UK or in the context of an emerging economy.
Most recently, students have been working on projects in the Philippines with an organisation that brings access to local communities, social enterprise knowledge, and expertise in delivering safe experiential learning programmes in the developing world, designed to benefit all participants.
The module combines lectures on some of the conceptual bases underlying social enterprise, case studies showing best practices in social entrepreneurship, presentations by social entrepreneurs, seminars, and discussions with business leaders who embrace social entrepreneurship and hands-on social entrepreneurship projects.
The MSc in Marketing & Creativity provides an excellent connection to the world of marketing, and a solid foundation for an international professional career across a wide range of creative and marketing industries and positions.
The Company Consultancy Project (CCP) is a key and integrated element of the programme, designed to provide students with a collaborative learning experience and demonstrate, in a real-world application, the concepts and tools studied in class.
Students form multinational teams to carry out a six-week, in-depth analysis of a marketing situation or issue faced by a company. In particular, teams are expected to apply creative approaches to solve complex marketing problems. This gives students the valuable opportunity to work at a professional level with a third-party company or start-up introduced by the School from amongst its diverse range of Corporate Partners. A professor from ESCP Europe supervises the project to offer relevant advice and to ensure that the academic requirements are met.
The CCP results in a series of recommendations that the company can implement to meet the strategic challenge at hand. The company sponsor receives a comprehensive written report and the conclusions of the project are presented to an academic jury.
Previous topics for
Company Consultancy Projects
- Ground-based creation of a marketing programme for a company start-up
- Review of global opportunities for an established FMCG product line
- Design and implementation of a cross-channel communications strategy
- Study into the impact of digital channels and social media on brand behaviour
- Development of consumer segmentation and a set of personas for a global luxury product
- Mapping of a leading online brand community and the value of its content, influence patterns and customer engagement
- Formulation of a communications campaign to launch new apps for a major TV broadcaster
At the heart of the MSc in Marketing & Creativity programme is the required minimum four-month professional experience (full-time job / internship), during which students work in a management training role within a client company.
Students begin their search in Semester 2, developing job-seeking skills with the professional support of specialists in the Careers Service and the Alumni Association.
Exposure to real-life business culture both challenges and strengthens the skills and knowledge acquired in the MSc in Marketing & Creativity curriculum, and solidifies the student’s profile as a successful international marketer.
While carrying out their work placements, students also develop a professional thesis based on original research, on a topic of their choice and normally related to their chosen category.
The Corporate Relations Department
The Company Relations Department is dedicated to gather placement offers from many companies. The department also organises a series of fairs involving firms, giving you many opportunities to make contact.
As part of their individual Professional Placement (Internship/full-time job), each student selects a research topic of particular interest for analysis. Recommendations are prepared using clear, logical argumentation and drawing upon original desk research, interviews, or a case study carried out during their assignment.
Each thesis project is supervised and guided by a member of Faculty or expert in the relevant field. Students are encouraged to pick a topic of personal interest or one highly relevant to their career plan, stepping outside of the day-to-day work they are performing in their internship and thinking about how the issue relates to broader concepts and to other sectors and types of companies.
At the end of the programme, a written thesis is submitted. A viva voce oral examination is also held at which the research is presented to and assessed by an academic jury.
Some of the previous professional thesis topics included:
- Digital Marketing in the beauty industry in times of Adblockers
- Co-Creation and Influence marketing within the FMCG industry
- The disruption of online corporate banking by the arrival of Fintech companies
- The importance of digital practices in employer branding for attracting and retaining talent
- Is digital killing creativity and uniqueness for luxury brands?
- The Disruption of Digitalisation: How the artwork industry is innovating in order to survive, considering the impact of social media
“The most appealing aspect of the MMK is that creativity is taught as something that can be harnessed and honed, regardless of whether you believe yourself to be very creative or not at all. Creativity becomes part of your daily thinking process and as students we quickly learn how to approach problem-solving by applying a creative lens.”
Account Manager at Google Canada
Class of 2013
“The Marketing modules have given me the essential skills I need to succeed in this evolving business world.
Each module was an opportunity to practice new skills and inject creative thinking into my own marketing style.”
International Operational Marketing at Paco Rabanne
Class of 2017
Marketing & Creativity
within 3 months of graduation
have a job with
an international dimension
€46.4K average starting annual salary within the first year
(Based on all intakes)
Fashion, Luxury & Cosmetics
Advertising & Communications
Technology & Internet
Travel, Tourism & Hospitality
Media, Design & Publishin
They held positions of…
- Brand Manager
- Marketing Manager
- Product Manager
- Strategic Marketing Manager
- Digital Marketing Manager
- Account Executive/Manager/Director
- Senior Consultant
- Business Development Manager
- Executive Director
- Head of Marketing/Innovation
- International Project Manager
- Marketing Executive
- Senior Client Manager
- E-Commerce Manager
- Brand Communications Manager
L’Oréal – Google – Cartier – Saatchi & Saatchi – Landor – Hootsuite – Kantar Vermeer – MasterCard Europe – LVMH – Uber – eBay – LEGO – Estée Lauder – Ralph Lauren – Havas Worldwide – Amazon – IBM – Microsoft – Hearst – FEDORA – Pernod Ricard – Moet Hennessy – Nestle – Heineken – Ernst & Young – BMW Group – Unilever – Johnson & Johnson – Procter & Gamble – Pfizer – …
“Where ESCP Europe made the difference for me was the way in which they taught us the newest forms of marketing. We got challenged by top executives to make ‘out-of-the-box’ pitches and find creative, yet long-term solutions to challenging problems.”
Managing Partner at 26Fields
Class of 2014
“Creativity is the theme that runs throughout all modules, and you’ll be able to put this into practice through class discussions, seminars and projects. For me, creativity was indeed what made the programme stand out, and the case studies we worked on helped enhance my creativity skills as well. The Creative Seminars also brought me face-to-face with real challenges across many industries”
Junior Digital & Communication Manager at L'Oréal
Class of 2017
Marketing & Creativity
- Bachelor degree in any discipline (a Master 1 is required for students completing university in France).
- A minimum of 18 months of relevant professional work experience (can also include internships, voluntary work and part-time jobs) in a customer-related activity such as sales, marketing, retail, service or creative industries.
- Two references (submitted via our online application system): one academic or professional, and one from a current or previous employer.
FLUENCY IN ENGLISH
For non-native English speakers, we require the following minimum scores:
- TOEFL IBT: 100
- TOEFL written: 600
- TOEFL computer based: 250
- IELTS: 7
Step 1: Application form
Applications are made online. The following supporting documents must be submitted with your online application:
- The original or certified copy of your degree certificate(s)
- The original or certified copy of your grade transcripts covering all years of university study
- Curriculum vitae
- Photocopy of your passport or ID
- Language test certificates (if applicable)
- Two reference letters
Once your application has been submitted and your application fee has been paid, your file will be reviewed by ESCP Europe and we will be touch to inform you of your result and the next steps.
Applications are not necessarily reviewed immediately after submission. We will be in touch as soon as a decision is made.
Applicants should not contact the Admissions Department to enquire as to the status of their application.
Step 2: Admission Tests
Successful applicants will be invited to visit the London campus for admission tests. These include:
- A personal interview which plays an essential role in assessing candidate's abilities and motivation for the MSc in Marketing and Creativity programme
- Creativity assessment tests, if necessary
Candidates unable to attend interviews on-campus because of distance, current employment outside of Europe, etc., can opt for a webcam interview instead. In such cases, applicants will also have to take the admission test via webcam. Please note that only exceptional circumstances (outside Europe only) will be accepted as a valid reason to not attend the interview and admission test in person
You are required to bring original or certified copies of your supporting documents to the Admission Test.
The Admission Committee will review your application in full, make a final decision and notify you of the result. Admission decisions are sent out by email within two weeks of your interview having taken place.
Step 3: Confirmation
Applicants who are offered a place must confirm their acceptance in writing by the deadline indicated in the offer letter.
A non-refundable deposit of 10% (deductible from the full tuition fee) is required to secure a place in the programme once admission has been granted.
If you choose to decline your place, you must inform the Admissions Coordinator by the same deadline indicated in the offer letter.
|31/05/2019||10 & 11/06/2019|
|05/08/2019||12 & 13/08/2019|
|30/08/2019||09 & 10/09/2019|
|30/10/2019||4 & 5/11/2019|
|24/11/2019||28 & 29/11/2019|
|08/12/2019||11 & 12/12/2019|
Marketing & Creativity
Fees & Financials
- Tuition fees for the programme are set at £20,700 (all students, EU and non-EU). Travel and accommodation costs are not covered by the fees.
- There is an application fee of €130 for all applicants. Please note that the application fee is non-refundable.
Tuition fees may be subject to change.
More information on the payment methods can be found in the online application.
With this in mind, the programme offers a variety of scholarships to support our students’ journey to becoming tomorrow’s creative marketers. As a student admitted on the MSc in Marketing & Creativity, you may benefit from the following scholarship opportunities:
Marketing Excellence Scholarship
- Value: Up to £3,000
- Eligibility criteria: This scholarship is available to all students, who are offered a place to study on the programme in January 2020 and are able to demonstrate excellent past academic performance, a varied and relevant professional experience and, most importantly, a potential for an outstanding marketing career.
- How to apply: Once offered a place to study on the programme, you will have one week to submit an entry to our admissions team, outlining why you should be awarded our Marketing Excellence Scholarship. The entry may be in any format (video, essay, art, etc.), but it clearly needs to outline your achievements to date and how the MSc in Marketing & Creativity will help you in your intended career path.
Access Opportunity Scholarship
- Value: Up to £3,000
- Eligibility criteria: This scholarship is available to all candidates, who are offered a place to study on the programme in January 2020 and are self-funding their studies.
- How to apply: Once offered a place to study on the programme, you will have one week to submit an application form [DOC - WORD] outlining your current financial situation and how obtaining our Access Opportunity Scholarship will help you in your intended career path.
It is also possible to attain scholarships granted independently of the School. Some countries provide scholarships for their own citizens. Please obtain information in your home country by contacting the relevant government bodies and foundations.
FUNED-CONACYT Scholarship for Mexican students
FUNED-CONACYT provide a 20% tuition fee scholarship for Mexican students who wish to pursue their master degree abroad in top-ranked universities.
Loans & Bursaries
MSc in Marketing & Creativity students from Spain are eligible to apply for additional financial aid to support their studies.
BBVA: Offers two loan options for ESCP Europe students
Option 1: Master and Courses Loan
- Loan holder: student or parent
- Maximum amount: up to € 75,000
- Interest rate: Euribor + 4%
- Repayment period: up to 8 years
- Fixed Opening Commission: 1,50%
Option 2: Master Blue Loan
- Loan holder: student or parent
- Maximum amount: up to € 50,000
- Interest rate: First 6 months (Euribor + 0%), rest period (Euribor + 6%)
- Repayment period: up to 10 years
- Total lack of capital and interests: up to 24 months
Any decisions regarding the loan itself are made by the banks in question and ESCP Europe does not have any say over or responsibility for their final decision.