Master of Science (MSc) in Marketing and Creativity | ESCP Europe

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on the ESCP Europe website. However, if you would like to, you can change your cookie settings at any time.

Close

MSc in
Marketing & Creativity
A strategic and innovative programme that places creativity at its core, and combines marketing knowledge with advanced management and analytical skills.

Programme Objectives

The MSc in Marketing & Creativity is unique in its focus on the interface between creativity and analytical thinking in marketing management. How creativity and analytics reinforce each other and lead to smarter decision-making is really what it’s all about in marketing today.

The MSc in Marketing & Creativity fosters creative thinking and skills with a methodological and systematic approach. We complement teaching with a hands-on, ‘Not By The Book’ approach to the topics of Creativity, Marketing, Management and Analytics.

The curriculum goes beyond textbooks to incorporate consultancy projects, creative seminars, case studies, direct experience in emerging markets, class discussions and guest speakers, allowing participants to immediately apply their new learnings to real-life companies and assignments.

On top of that students get a minimum 4-month practical professional experience and exposure to a range of potential employers, including companies such as L’Oréal, Apple and Amazon, as well as exciting start-ups!

Students spend the majority of their time in the vibrant city of London, with one term hosted at the Paris campus, thereby benefitting from two of the world’s most recognised centres of creative excellence.

The combination of a unique programme focus, teaching methodology and up-to-date content in marketing equips MSc in Marketing & Creativity students with one of the most striking, thought-provoking and – above all – career-broadening Marketing masters currently available.

Career opportunities

At national and international level: Brand Manager, Marketing Manager, Product Manager, Strategic Marketing Manager, Digital Marketing Manager, Account Executive/Manager/Director, Senior Consultant, CEO, Consultant, Business Development Manager, Executive Director, Head of Marketing/Innovation, International Project Manager, Marketing Executive, Senior Client Manager, E-Commerce Manager, Brand Communications Manager.

Participant Backgrounds (Class of 2019)

We believe diversity and inclusivity help fuel creativity. Students on the MSc in Marketing & Creativity programme come from all over the world - an average of 25 nationalities per year - and have unique cultural, professional and academic backgrounds.

The dynamics and differences between the participants help create a stimulating environment, fostering collective creativity and allowing us to co-create the learning experience.

  • Management/Business: 41%
  • Marketing/Communications: 29%
  • Economics: 6%
  • Languages/Literature: 4%
  • Political Science: 3%
  • Engineering: 3%
  • Other: 14%

27

nationalities

80%
women

20%
men


Alumni Testimonials

Romy MOUZANNAR - Master of Science (MSc) in
Marketing & Creativity - ESCP Europe

In just one year, I had the chance to live in three countries (including a programme trip to Uganda), read more than 50 case studies, present 12 projects, and secure a good internship with Johnson & Johnson in Paris. It was a big stretch but also great fun, which made it absolutely worth it.”

Romy MOUZANNAR
Brand Manager at Butcher's Pet Care
Class of 2012

Edilia GÄNZ - Master of Science (MSc) in
Marketing & Creativity - ESCP Europe

The most rewarding yet challenging part of the programme was the group work, during which we collaborated with individuals from a range of nationalities and professional backgrounds to solve business challenges in a creative way. Sharing insights and learning about diverse approaches was a truly enriching experience.

Edilia GÄNZ
Director of FEDORA - The European Circle of Philanthropists of Opera and Ballet
Class of 2013

 

Scientific Directors


Marie TAILLARD - Faculty - ESCP Europe

Marie TAILLARD

Professor in the Department of Marketing
Director of the Creativity Marketing Centre

Doctoral degree PhD, Linguistics University College London, U. of London
Research areas: marketing management and consumer behaviour,  relationships between stakeholders in organisations, change management and digitalisation, intercultural communication.


Hsin-Hsuan Meg LEE - Faculty - ESCP EUrope

Hsin-Hsuan Meg LEE

Assistant Professor in Department of Marketing

PhD in Business Administration
Research areas: digital marketing, self-presentation and interactive communications between companies and consumers, brand communities, co-creation, corporate social responsibility, social media strategies. 

 

ABOUT ESCP EUROPE'S MSc PROGRAMMES

The choice of a full-time MSc corresponds to a professional project, and gives young graduates and young managers a combination of high-value skills sought by recruiters.

This programme provides academic expertise and the presentation of best professional practices. Our goal is to train experts who will be rapidly able to progress in a globalised world. Choosing a Full-Time Intensive format allows graduates at the end of a relatively short period of tuition to have immediate access to decision-making leadership positions.

 

Creativity Markerting Centre ESCP Europe Logo

The Creativity Marketing Centre is a platform for thought-leadership and knowledge exchange on the role of creativity as a driving force of value in marketing.

The Centre brings together academics, marketing practitioners and experts from all sectors, eager to participate in harnessing creativity to rethink the rules of the game in marketing. The Centre engages in cutting-edge academic research on creativity and its role in strategic rethinking and marketing.

Find out more

MSc in
Marketing & Creativity
Curriculum

Our programme targets your expertise

The unique curriculum puts an important emphasis on cutting-edge digital, social and analytical tools, and includes a Company Consultancy Project, professional thesis, world-class industry-specific seminars and workshops, and access to our own Creativity Marketing Centre (CMC).

The programme is built on four pillars:

Creativity

Creativity is in our programme’s DNA. We foster creative thinking and skills with a methodological and systematic approach.

Marketing

The Marketing modules equip you with all the essential skills and knowledge necessary for successful, high-level practice in marketing across any type of organisation and sector, both consumer and B2B.

Management

The Management modules offered will help you develop a full range of valuable management skills and practices, delivering performance and results as well as the ability to identify and harness the creative talent in an organisation.

Analytics

The Analytics modules prepare you with the necessary skills and tools to critically and creatively acquire, analyse, and interpret data, whether they are “small”, “big” or “thick”.

Total ECTS credits for the Msc in Marketing & Creativity: 90

 

An 18-month, full-time programme

The programme begins in mid-January and is organised as follows:

Course Modules
January - October: 9 months of theory classes, study of expertise, and practical cases

The courses address both theory and real-life applications. They are taught by ESCP Europe Faculty and successful professionals.

Term 1
Jan - Mar
 – London, UK

Term 2
Mar - May – London, UK
  • Creative Seminars
  • Branding and the Creation of Value
  • Digital Marketing & Social Media
  • Integrated Marketing Communications
  • Finance for Marketers
  • Creative Analytics

Term 3*
May - July – London, UK
* Choice of one specialisation track:
Digital Transformation
  • Omnichannel Strategies
  • Breakthrough Products & Technologies
  • Omnichannel Management
  • Change Management
  • Selling & Distribution
Entrepreneurship & Tech
  • Entrepreneurship
  • Omnichannel Strategies
  • Breakthrough Products & Technologies
  • Coding for Marketers
Fashion & Luxury
  • Product Management & Marketing Planning
  • Creative Branding
  • Trends & Innovations
  • Selling & Distribution

Term 4
Sept - Oct – Paris, France
All Terms (London - Paris)
  • Creativity Workshops
  • Guest Speakers from the Creative Industries
  • Career Advice & Workshops
  • Presentation Skills Training
  • Networking Events
London terms only
  • French language lessons – beginner and intermediate (optional)
  • L’Oreal ‘Big Picture’ Project (optional, upon selection)

 


Term 5
Professional Experience
Nov - May

Detailed course modules can be found in the programme brochure

 


Creativity Seminars

A unique and popular feature of the MSc in Marketing & Creativity is the series of Creativity Seminars held with leading London- and Paris-based creative organisations in fields such as music, fashion, design, film, architecture and advertising. 

Guided by expert speakers and company visits, students explore the application of creativity and innovation in each category, and how they are integrated with the business aspects.

In follow-up sessions, students get the chance to discuss the learning from their immersive experience and analyse the ways in which it can be applied more generally to marketing management.

These sessions create some of the most thought-provoking and enjoyable content in the programme, and each year incorporate new topics from fast-developing areas.

Many of the sessions are led by Alumni of our programme to showcase how they have been able to apply Creativity Marketing in their own professional careers.


Managing for Social Impact

Our Managing for Social Impact module is highly innovative social entrepreneurship, experiential-learning module running through the four terms of the MSc in Marketing & Creativity.

The programme is designed to encourage students to reflect upon pressing social problems, such as poverty and access to basic needs, and focuses on the growing realisation that sustainable social impact can best be achieved by applying market-based solutions.

During the module, the students are challenged to employ their marketing and management skills to develop creative solutions for a better world, working alongside social entrepreneurs either in the UK or in the context of an emerging economy.

Most recently, students have been working on projects in the Philippines with an organisation that brings access to local communities, social enterprise knowledge, and expertise in delivering safe experiential learning programmes in the developing world, designed to benefit all participants.

The module combines lectures on some of the conceptual bases underlying social enterprise, case studies showing best practices in social entrepreneurship, presentations by social entrepreneurs, seminars, and discussions with business leaders who embrace social entrepreneurship and hands-on social entrepreneurship projects.

More details in the programme brochure

Company Consultancy Projects
Experiential learning

The MSc in Marketing & Creativity provides an excellent connection to the world of marketing, and a solid foundation for an international professional career across a wide range of creative and marketing industries and positions.

The Company Consultancy Project (CCP) is a key and integrated element of the programme, designed to provide students with a collaborative learning experience and demonstrate, in a real-world application, the concepts and tools studied in class.

Students form multinational teams to carry out a six-week, in-depth analysis of a marketing situation or issue faced by a company. In particular, teams are expected to apply creative approaches to solve complex marketing problems. This gives students the valuable opportunity to work at a professional level with a third-party company or start-up introduced by the School from amongst its diverse range of Corporate Partners. A professor from ESCP Europe supervises the project to offer relevant advice and to ensure that the academic requirements are met.

The CCP results in a series of recommendations that the company can implement to meet the strategic challenge at hand. The company sponsor receives a comprehensive written report and the conclusions of the project are presented to an academic jury.

Previous topics for
Company Consultancy Projects
have included:
  • Ground-based creation of a marketing programme for a company start-up
  • Review of global opportunities for an established FMCG product line
  • Design and implementation of a cross-channel communications strategy
  • Study into the impact of digital channels and social media on brand behaviour
  • Development of consumer segmentation and a set of personas for a global luxury product
  • Mapping of a leading online brand community and the value of its content, influence patterns and customer engagement
  • Formulation of a communications campaign to launch new apps for a major TV broadcaster

Professional Mission
From November onwards: a professional mission in the form of an in-company internship of at least 4 months.

At the heart of the MSc in Marketing & Creativity programme is the required minimum four-month professional experience (full-time job / internship), during which students work in a management training role within a client company.

Students begin their search in Semester 2, developing job-seeking skills with the professional support of specialists in the Careers Service and the Alumni Association.

Exposure to real-life business culture both challenges and strengthens the skills and knowledge acquired in the MSc in Marketing & Creativity curriculum, and solidifies the student’s profile as a successful international marketer.

While carrying out their work placements, students also develop a professional thesis based on original research, on a topic of their choice and normally related to their chosen category.

The Corporate Relations Department

The Company Relations Department is dedicated to gather placement offers from many companies. The department also organises a series of fairs involving firms, giving you many opportunities to make contact.

Professional thesis
Writing and defending a Professional Thesis

The Professional Thesis is a further opportunity for MSc in Marketing & Creativity students to enhance the learning and skills gained from the programme, and to deepen both knowledge and understanding of their chosen field of marketing or business.

As part of their individual Professional Placement (Internship/full-time job), each student selects a research topic of particular interest for analysis. Recommendations are prepared using clear, logical argumentation and drawing upon original desk research, interviews, or a case study carried out during their assignment.  

Each thesis project is supervised and guided by a member of Faculty or expert in the relevant field. Students are encouraged to pick a topic of personal interest or one highly relevant to their career plan, stepping outside of the day-to-day work they are performing in their internship and thinking about how the issue relates to broader concepts and to other sectors and types of companies.

At the end of the programme, a written thesis is submitted. A viva voce oral examination is also held at which the research is presented to and assessed by an academic jury. 

The Professional Thesis is a major part of the syllabus and accounts for 30 of the programme's 90 ECTS credits.
Some of the previous professional thesis topics included:
  • Digital Marketing in the beauty industry in times of Adblockers
  • Co-Creation and Influence marketing within the FMCG industry
  • The disruption of online corporate banking by the arrival of Fintech companies
  • The importance of digital practices in employer branding for attracting and retaining talent
  • Is digital killing creativity and uniqueness for luxury brands?
  • The Disruption of Digitalisation: How the artwork industry is innovating in order to survive, considering the impact of social media 

 

Alumni Testimonials

James HENRY - Master of Science (MSc) in
Marketing & Creativity - ESCP Europe

The most appealing aspect of the MMK is that creativity is taught as something that can be harnessed and honed, regardless of whether you believe yourself to be very creative or not at all. Creativity becomes part of your daily thinking process and as students we quickly learn how to approach problem-solving by applying a creative lens.”

James HENRY
Account Manager at Google Canada
Class of 2013

Anouchée KHOCHTINAT - Master of Science (MSc) in
Marketing & Creativity - ESCP Europe

The Marketing modules have given me the essential skills I need to succeed in this evolving business world.

Each module was an opportunity to practice new skills and inject creative thinking into my own marketing style.

Anouchée KHOCHTINAT
International Operational Marketing at Paco Rabanne
Class of 2017

 

Creativity Markerting Centre ESCP Europe Logo

The Creativity Marketing Centre is a platform for thought-leadership and knowledge exchange on the role of creativity as a driving force of value in marketing.

The Centre brings together academics, marketing practitioners and experts from all sectors, eager to participate in harnessing creativity to rethink the rules of the game in marketing. The Centre engages in cutting-edge academic research on creativity and its role in strategic rethinking and marketing.

Find out more

MSc in
Marketing & Creativity
Careers

 

Placement Report

Job Survey conducted among graduates from the class of 2016.

76%

are employed
less than 3 months after graduation

92%

have a job with
an international dimension

Salary

79% average salary increase after graduation

Sectors

27%

Fashion / Luxury / Media / Arts

22%

Communication / Advertising

17%

Information Technology / Internet

13%

Consumer Goods

10%

Consulting

11%

Other (Finance, Transportation, Tourism, etc.)

They held positions of…

  • Brand Manager
  • Marketing Manager
  • Product Manager
  • Strategic Marketing Manager
  • Digital Marketing Manager
  • Account Executive/Manager/Director
  • Senior Consultant
  • CEO
  • Consultant
  • Business Development Manager
  • Executive Director
  • Head of Marketing/Innovation
  • International Project Manager
  • Marketing Executive
  • Senior Client Manager
  • E-Commerce Manager
  • Brand Communications Manager

Companies Hiring

L’Oréal – Google – Cartier – Saatchi & Saatchi – Landor – Hootsuite – Kantar Vermeer – MasterCard Europe – LVMH – Uber – eBay – LEGO – Estée Lauder – Ralph Lauren – Havas Worldwide – Amazon – IBM – Microsoft – Hearst – FEDORA – Pernod Ricard – Moet Hennessy – Nestle  – Heineken – Ernst & Young – BMW Group – Unilever – Johnson & Johnson – Procter & Gamble – Pfizer – …

Alumni Testimonials

Dimitri HOPPENBROUWERS - Master of Science (MSc) in
Marketing & Creativity - ESCP Europe

Where ESCP Europe made the difference for me was the way in which they taught us the newest forms of marketing. We got challenged by top executives to make ‘out-of-the-box’ pitches and find creative, yet long-term solutions to challenging problems.”

Dimitri HOPPENBROUWERS
Managing Partner at 26Fields
Class of 2014

Alexa BAUMGÄRTNER - Master of Science (MSc) in
Marketing & Creativity - ESCP Europe

Creativity is the theme that runs throughout all modules, and you’ll be able to put this into practice through class discussions, seminars and projects. For me, creativity was indeed what made the programme stand out, and the case studies we worked on helped enhance my creativity skills as well. The Creative Seminars also brought me face-to-face with real challenges across many industries

Alexa BAUMGÄRTNER
Junior Digital & Communication Manager at L'Oréal
Class of 2017

 

Creativity Markerting Centre ESCP Europe Logo

The Creativity Marketing Centre is a platform for thought-leadership and knowledge exchange on the role of creativity as a driving force of value in marketing.

The Centre brings together academics, marketing practitioners and experts from all sectors, eager to participate in harnessing creativity to rethink the rules of the game in marketing. The Centre engages in cutting-edge academic research on creativity and its role in strategic rethinking and marketing.

Find out more

MSc in
Marketing & Creativity
Admissions

 

Requirements

 

  • Bachelor degree in any discipline (a Master 1 is required for students completing university in France).
  • A minimum of 18 months of relevant professional work experience (can also include internships, voluntary work and part-time jobs) in a customer-related activity such as sales, marketing, retail, service or creative industries.
  • Two references (submitted via our online application system): one academic or professional, and one from a current or previous employer.

Fluency in English

English language certificate acquired during the previous two years
This applies for non-native speakers who have not studied their degree in English. We require the following minimum scores on the tests:
TOEFL written test: 600; TOEFL IBT: 100; TOEFL computer-based: 250; IELTS: 7.

Candidates without language qualification certificates can be tested at our campus on the same day as the interview.

Procedure

Step 1: Application form

Applications are made online. The following supporting documents must be submitted with your online application:

  • The original or certified copy of your degree certificate(s)
  • The original or certified copy of your grade transcripts covering all years of university study
  • Curriculum vitae
  • Photocopy of your passport or ID
  • Language test certificates (if applicable)
  • Two reference letters

Please contact us if you have any questions

Selection process

Once your application has been submitted and your application fee has been paid, your file will be reviewed by ESCP Europe and we will be touch to inform you of your result and the next steps. 
Applications are not necessarily reviewed immediately after submission. We will be in touch as soon as a decision is made.
Applicants should not contact the Admissions Department to enquire as to the status of their application. 

 

Step 2: Admission Tests

Successful applicants will be invited to visit the London campus for admission tests. These include:

  • A personal interview which plays an essential role in assessing candidate's abilities and motivation for the MSc in Marketing and Creativity programme
  • Creativity assessment tests (no preparation required)
  • If necessary, an English language test which includes writing, listening and oral skills assessment

Candidates unable to attend interviews on-campus because of distance, current employment outside of Europe, etc., can opt for a webcam interview instead. In such cases, applicants will also have to take the admission test via webcam. Please note that only exceptional circumstances (outside Europe only) will be accepted as a valid reason to not attend the interview and admission test in person

You are required to bring original or certified copies of your supporting documents to the Admission Test. 

Final Decision

The Admission Committee will review your application in full, make a final decision and notify you of the result. Admission decisions are sent out by email within two weeks of your interview having taken place.

Step 3: Confirmation

Applicants who are offered a place must confirm their acceptance in writing by the deadline indicated in the offer letter.

non-refundable deposit of 10% (deductible from the full tuition fee) is required to secure a place in the programme once admission has been granted.

If you choose to decline your place, you must inform the Admissions Coordinator by the same deadline indicated in the offer letter. 

 

Application Deadlines

 

Admission
Deadlines

Interview
Dates

1 Jul 2018 12-13 Jul 2018*
1 Sep 2018 10-11 Sep 2018*
1 Oct 2018 11-12 Oct 2018*
1 Nov 2018 8-9 Nov 2018*
30 Nov 2018 7 Dec 2018*

*To be confirmed

 

Creativity Markerting Centre ESCP Europe Logo

The Creativity Marketing Centre is a platform for thought-leadership and knowledge exchange on the role of creativity as a driving force of value in marketing.

The Centre brings together academics, marketing practitioners and experts from all sectors, eager to participate in harnessing creativity to rethink the rules of the game in marketing. The Centre engages in cutting-edge academic research on creativity and its role in strategic rethinking and marketing.

Find out more

MSc in
Marketing & Creativity
Fees & Financials

 

Fees

  • Tuition fees for the programme are set at £19,900 (all students, EU and non-EU). Travel and accommodation costs are not covered by the fees.
  • There is an application fee of £130 for all applicants. Please note that the application fee is non-refundable.

Tuition fees may be subject to change.
More information on the payment methods can be found in the online application.

Scholarships

ESCP Europe strives to attract the best students, regardless of their financial background.

As such, the School offers a selection of financial need and merit- based scholarships. Around 400 are awarded every year, representing a total of €1,500,000.

The MSc in Marketing & Creativity offers students partial scholarships worth up to £3,000 on the basis of both academic excellence and financial need.

For the MSc Marketing & Creativity, there are four scholarship application deadlines:

  • 15 July 2018
  • 7 October 2018
  • 18 November 2018
  • 9 December 2018

It is also possible to attain scholarships granted independently of the School.  Some countries provide scholarships for their own citizens. Please obtain information in your home country by contacting the relevant government bodies and foundations.

 

FUNED-CONACYT Scholarship for Mexican students

FUNED-CONACYT provide a 20% tuition fee scholarship for Mexican students who wish to pursue their master degree abroad in top-ranked universities.

 

Loans & Bursaries

MSc in Marketing & Creativity students from Spain are eligible to apply for additional financial aid to support their studies.

BBVA: Offers two loan options for ESCP Europe students

Option 1: Master and Courses Loan
  • Loan holder: student or parent
  • Maximum amount: up to € 75,000
  • Interest rate: Euribor + 4%
  • Repayment period: up to 8 years
  • Fixed Opening Commission: 1,50%
Option 2: Master Blue Loan
  • Loan holder: student or parent
  • Maximum amount: up to € 50,000
  • Interest rate: First 6 months (Euribor + 0%), rest period (Euribor + 6%)
  • Repayment period: up to 10 years
  • Total lack of capital and interests: up to 24 months

More information

Important

Any decisions regarding the loan itself are made by the banks in question and ESCP Europe does not have any say over or responsibility for their final decision.

 

Consult the "Financing" section of the student services area

 

Creativity Markerting Centre ESCP Europe Logo

The Creativity Marketing Centre is a platform for thought-leadership and knowledge exchange on the role of creativity as a driving force of value in marketing.

The Centre brings together academics, marketing practitioners and experts from all sectors, eager to participate in harnessing creativity to rethink the rules of the game in marketing. The Centre engages in cutting-edge academic research on creativity and its role in strategic rethinking and marketing.

Find out more