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Professor Voyer is full professor at ESCP Europe Business School in the department of Entrepreneurship and Jean Monnet Module Leader (Erasmus +, EU-funded Programme). He has held various visiting research positions across Europe, including the London School of Economics and Political Science (LSE) and Copenhagen Business School and previously served as Associate Dean of ESCP Europe’s Undergraduate programmes.

He received a PhD in Social Psychology from the London School of Economics and Political Science, and a Doctorate of Science in management (DSc / Habilitation à Diriger des Recherches) from the Sorbonne University in Paris. Before this, he studiedmarketingat HEC Parisand the London Business School.In the UK, He is a chartered psychologist(CPsychol), a chartered scientist(CSci), a chartered marketer (MCIM), Associate Fellow of the British Psychological Society (AFBPsS), Fellow of the Royal Society of Arts (FRSA) and Senior Fellow of the Higher Education Academy (SFHEA).

Professor Voyer is a behavioural scientist and interdisciplinary researcher, using innovative quantitative and qualitative research methods to investigate how self-perception and interpersonal relations affect cognition and behaviours in various contexts (consumption, organisational, cross-cultural…). His research has been funded by leading universities (ESCP Europe, HEC Paris, LSE…), corporations (KPMG, L’Oréal, LastMinute.com…), and public research bodies (European Union, PRES héSam Paris).

He has authored or co-authored more than 150 scientific contributionsto the field of applied psychology (including journal articles, book chapters, conferences or invited presentations...). He has been widely published in leading theory and applied psychology journals (Review of General Psychology,Behavioural and Brain SciencesJournal of Economic Psychology, Journal of Advanced Nursing…)and management journals(Journal of Business Research, AMS Review…). He regularly presents his work at international conferences and gives keynote speeches, in fields ranging from marketing, management and applied psychology and behavioural science.

Beyond academic research, he extensively collaborates with the media (TV, radio, press, Internet) as a scientific consultant (The Times, Sky News, CNBC, CNN International, The Washington Post, The Economist, BBC 2, BBC Radio 4, Financial Times, BusinessWeek, The Economist, BBC World…). He worked for several years as a marketing practitioner in different industries, including FMCGs (e.g. Reckitt-Benckiser), banking (e.g. BNP Paribas), and public institutions (e.g. Kent County Council), and remains a freelance consultant in behavioural science.

He has taught at all academic levels, from undergraduate programmes to a wide range of postgraduate programmes in management and psychology and at doctoral level. He has also taught extensively on executive education programmes. Courses currently or previously taught included: consumer psychology, project management, understanding the marketplace, marketing management, marketing for entrepreneurs, marketing & communication, luxury marketing, research methods and experimental design. He supervises student research at bachelor, master, and doctoral level.

Outside academia, he is a long-distance runner (10 km, 15 km, half marathon and marathon), having ranked in the top 5% in international competitions, and fund-raising for various charities (Great Generation, WaterAid, Great Ormond Street Children Hospital, British Red-Cross…).

 

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47 publications

Journal Article

2019

VOYER, B., G., M.LEBAN, Y.SEO

Transformational effects of social media lurking practices on luxury consumption

JOURNAL OF BUSINESS RESEARCH

Journal Article

2019

VOYER, B., M.SANGLÉ-FERRIÈRE

Friend or foe? Chat as a double-edged sword to assist customers

JOURNAL OF SERVICE THEORY AND PRACTICE, 29(4), 38-461

Journal Article

2017

VOYER, B. G., M. N.KASTANAKIS, A. K.RHODE

Co-creating stakeholder and brand identities: A cross-cultural consumer perspective

JOURNAL OF BUSINESS RESEARCH, 70, 399 - 410

Journal Article

2017

VOYER, B., M.KASTANAKIS

The Importance of Developing A Multi-Epistemological Framework for Studying Co-creation Research: A Reply to Csaba (2016)

JOURNAL OF BUSINESS RESEARCH, Volume 70, January 2017, 414–415

Journal Article

2017

SANGLÉ-FERRIÈRE, M., B.VOYER

Understanding chat perceptions in a customer assistance channel

ADVANCES IN CONSUMER RESEARCH, Vol. 45

Journal Article

2017

LEBAN, M., B.VOYER

Exploring the concept of beauty in consumer research: a multidisciplinary framework & research agenda

ADVANCES IN CONSUMER RESEARCH, Vol. 45

Edited Book / Textbook

2017

VOYER, B., G., T.TARANTOLA

Moral Psychology: A Multidisciplinary Guide

Springer

Chapter

2017

TAILLARD, M., B.VOYER

Creativity in Marketing

In: Cambridge Handbook of Creativity Across Different Domains, James C. Kaufman ; V.P. Glaveanu . John Baer Cambridge University Press

Book

2016

LEMOINE, J., C.ROLAND-LÉVY, P.DENOUX, B.VOYER, P.BOSKI, W.GABRENYA JR., A. K.RHODE

Unity, diversity and culture: Research and scholarship selected from the 22nd congress of the International Association for Cross-Cultural Psychology

International Association for Cross-Cultural Psychology

Edited Book / Textbook

2016

VOYER, B., G., W.GABRENYA, C.ROLAND-LÉVY, P.DENOUX, A. K.RHODE

Unity, Diversity and Culture

International Association for Cross-Cultural Psychology, Proceedings of the International Association for Cross-Cultural Psychology, International Conference, Reims, 2014,