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Professor Voyer is full professor at ESCP Europe Business School in the department of Entrepreneurship and Jean Monnet Module Leader (Erasmus +, EU-funded Programme). He has held various visiting research positions across Europe, including the London School of Economics and Political Science (LSE) and Copenhagen Business School and previously served as Associate Dean of ESCP Europe’s Undergraduate programmes.

He received a PhD in Social Psychology from the London School of Economics and Political Science, and a Doctorate of Science in management (DSc / Habilitation à Diriger des Recherches) from the Sorbonne University in Paris. Before this, hstudiedmarketingat HEC Parisand the London Business School.In the UK, He is a chartered psychologist(CPsychol), a chartered scientist(CSci), a chartered marketer (MCIM), Associate Fellow of the British Psychological Society (AFBPsS), Fellow of the Royal Society of Arts (FRSA) and Senior Fellow of the Higher Education Academy (SFHEA).

Professor Voyer is a behavioural scientist and interdisciplinary researcher, using innovative quantitative and qualitative research methods to investigate how self-perception and interpersonal relations affect cognition and behaviours in various contexts (consumption, organisational, cross-cultural…). His research has been funded by leading universities (ESCP Europe, HEC Paris, LSE…), corporations (KPMG, L’Oréal, LastMinute.com…), and public research bodies (European Union, PRES héSam Paris).

He has authored or co-authored more than 150 scientific contributionsto the field of applied psychology (including journal articles, book chapters, conferences or invited presentations...). He has been widely published in leading theory and applied psychology journals (Review of General Psychology,Behavioural and Brain SciencesJournal of Economic Psychology, Journal of Advanced Nursing…)and management journals(Journal of Business Research, AMS Review…). He regularly presents his work at international conferences and gives keynote speeches, in fields ranging from marketing, management and applied psychology and behavioural science.

Beyond academic research, he extensively collaborates with the media (TV, radio, press, Internet) as a scientific consultant (The Times, Sky News, CNBC, CNN International, The Washington Post, The Economist, BBC 2, BBC Radio 4, Financial Times, BusinessWeek, The Economist, BBC World…). He worked for several years as a marketing practitioner in different industries, including FMCGs (e.g. Reckitt-Benckiser), banking (e.g. BNP Paribas), and public institutions (e.g. Kent County Council), and remains a freelance consultant in behavioural science.

He has taught at all academic levels, from undergraduate programmes to a wide range of postgraduate programmes in management and psychology and at doctoral level. He has also taught extensively on executive education programmes. Courses currently or previously taught included: consumer psychology, project management, understanding the marketplace, marketing management, marketing for entrepreneurs, marketing & communication, luxury marketing, research methods and experimental design. He supervises student research at bachelor, master, and doctoral level.

Outside academia, he is a long-distance runner (10 km, 15 km, half marathon and marathon), having ranked in the top 5% in international competitions, and fund-raising for various charities (Great Generation, WaterAid, Great Ormond Street Children Hospital, British Red-Cross…).

 

Entrepreneurship & Innovation
Social Sciences & Humanities
Methods
Entrepreneurship
Social Sciences
International Business Environment
Management of Culture and the Media
Marketing
Brand management
Sales
Media Planning and Advertising
e-business
Quantitative Methods
Research Methods
Human Dimension of Management
Organizational Behavior
Leadership
Personal Development
Consulting
Ethics

Review of a book; an article; a research

VOYER, B. and V. TRAN (2013), Teaching Note: Risks and benefits of selling luxury goods online: Should Chanel, the icon of timeless fashion, open an e-boutique?, European Case Clearing House, European Case Clearing House, 313-290-8.
VOYER, B. and V. TRAN (2013), Risks and benefits of selling luxury goods online: Should Chanel, the icon of timeless fashion, open an e-boutique?, European Case Clearing House, European Case Clearing House, 313-290-1.
VOYER, B. and V. TRAN (2013), Should the icon of timeless fashion catch up with its time and sell its clothes online?, Centrale de Cas et de Médias Pédagogiques, Centrale de Cas et de Médias Pédagogiques, 313-290-1, 22 p.
TRAN, V. and B. VOYER (2013), Teaching note: Chanel: Should the icon of timeless fashion catch up with its time and sell its clothes online?, Centrale de Cas et de Médias Pédagogiques, Centrale de Cas et de Médias Pédagogiques, n° 313-290-8, 12 p.
JOLIETTE, M., DEVOS, M. and B. VOYER (2015), Brand, business model, co-creation, community: what makes the true value of airbnb, The Case Center, 30 p., http://www.thecasecentre.org/educators/products/view?id=130760
JOLIETTE, M., DEVOS, M. and B. VOYER (2015), Teaching note: Brand, business model, co-creation, community: what makes the true value of airbnb, The Case Center, 35 p., http://www.thecasecentre.org/educators/products/view?id=130760
JOLIETTE, M., DEVOS, M. and B. VOYER (2015), Instructor presentation material: Brand, business model, co-creation, community: what makes the true value of airbnb, The Case Center, 18 p., http://www.thecasecentre.org/educators/products/view?id=130760
DEVOS, M., JOLIETTE, M. and B. VOYER (2016), Marke, geschäftsmodell, co-kreation, gemeinschaft: was macht wirklich den wert von airbnb aus, The Case Center.
DEVOS, M., JOLIETTE, M. and B. VOYER (2016), Teaching note: Marke, geschäftsmodell, co-kreation, gemeinschaft: was macht wirklich den wert von airbnb aus?, The Case Center.
DEVOS, M., JOLIETTE, M. and B. VOYER (2016), Instructor presentation material: Marke, geschäftsmodell, co-kreation, gemeinschaft: was macht wirklich den wert von airbnb aus?, The Case Center.
JOLIETTE, M., DEVOS, M. and B. VOYER (2016), Marca, Modelo De Negocio, Co-Creación, Comunidad: Qué Constituye El Verdadero Valor De Airbnb?, European Case Clearing House, 30p.
VOYER, B. (2016), Instructor presentation material Marca, Modelo De Negocio, Co-Creación, Comunidad: Qué Constituye El Verdadero Valor De Airbnb?, European Case Clearing House, 30p.
JOLIETTE, M., DEVOS, M. and B. VOYER (2015), Marque, Business Model, Co-Création, Communauté : Qu’est-Ce Qui Fait Vraiment La Valeur D’airbnb?, European Case Clearing House, 30p.
JOLIETTE, M., DEVOS, M. and B. VOYER (2015), Teaching note: Marque, Business Model, Co-Création, Communauté : Qu’est-Ce Qui Fait Vraiment La Valeur D’airbnb?, European Case Clearing House, 30p.
JOLIETTE, M., VOYER, B. and M. DEVOS (2015), Instructor presentation material: Marque, Business Model, Co-Création, Communauté : Qu’est-Ce Qui Fait Vraiment La Valeur D’airbnb?, European Case Clearing House.

Book

VOYER, B. and B. MCINTOSH (2013), The Psychological Consequences of Power on Self-perception : Implications for Leadership, LEADERSHIP & ORGANIZATION DEVELOPMENT JOURNAL, Vol. 34, Issue 7, pp. 639-660 22 p.
VOYER, B. (2013), Changes in the Relations and Roles of Doctors and Nurses, BRITISH JOURNAL OF HEALTHCARE MANAGEMENT, Vol. 19, Issue 1, pp. 644-649 6 p.
VOYER, B. (2014), Training doctors and nurses for interdependence, BRITISH JOURNAL OF HEALTHCARE MANAGEMENT, Vol. 20, Issue 1, pp. 30-31 2 p.
VOYER, B. and T. READER (2013), The Self-Construal of Nurses and Doctors: Beliefs on Interdependence and Independence in Geriatric Care, JOURNAL OF ADVANCED NURSING, Vol. 69, Issue 12, pp. 2696-2706 11 p.
KASTANAKIS, M. and B. VOYER (2014), The effect of culture on perception and cognition: A conceptual framework, JOURNAL OF BUSINESS RESEARCH, Vol. 67, Issue 4, pp. 425-433 8 p.
VOYER, B. and B. FRANKS (2014), Toward a Better Understanding of Self-Construal Theory: An Agency View of the Processes of Self-Construal, REVIEW OF GENERAL PSYCHOLOGY, Vol. 18, Issue 2, pp. 101-114 14 p.
TAILLARD, M., VOYER, B., GLAVEANU, V. and A. GRITZALI (2014), Value creation in the consumption process: the role of consumer creativity, ADVANCES IN CONSUMER RESEARCH, Vol. 42, pp. 381-386 5 p.
KASTANAKIS, M. and B. VOYER (2013), Cultural Effects on Perception and Cognition: Integrating Recent Findings and Reviewing Implications for Consumer Research, ADVANCES IN CONSUMER RESEARCH, Vol. 40, pp. 966-967 2 p.
VOYER, B., SHENOY, B. and B. MCINTOSH (2013), The care dividend: learning from the past - Comment, BRITISH JOURNAL OF HEALTHCARE MANAGEMENT, Vol. 19, Issue 6, pp. 262-263 2 p.
VOYER, B. and B. MCINTOSH (2012), A Perverse Psychological Contract - Failures in Healthcare Management, BRITISH JOURNAL OF HEALTHCARE MANAGEMENT, Vol. 18, Issue 6, pp. 290-291 2 p.
LUNA, D., VOYER, B., SCHWOB, A. and S. CZELLAR (2008), How personal are consumer brand evaluations?: Disentangling the role of personal and extrapersonal associations in consumer judgments, ADVANCES IN CONSUMER RESEARCH, Vol. 35, p. 997 1 p.
VOYER, B. and A. SAMSON (2012), Two Minds, Three Ways : Dual System and Process Models in Consumer Psychology, AMS REVIEW, Vol. 2, Issue 2-4, pp. 48-71 24 p.
VOYER, B., SCHWOB, A., LUNA, D. and S. CZELLAR (2009), Whence brand evaluations?: Investigating the relevance of personal and extrapersonal associations in brand attitudes, ADVANCES IN CONSUMER RESEARCH, Vol. 36, pp. 681-682 2 p.
SAMSON, A. and B. VOYER (2014), Emergency Purchasing Situations: Implications For Consumer Decision-Making, JOURNAL OF ECONOMIC PSYCHOLOGY, Vol. 44, pp. 21-33 13 p.
BECKHAM, D. and B. VOYER (2014), Can sustainability be luxurious? A Mixed-Method Investigation of Implicit and Explicit Attitudes Towards Sustainable Luxury Consumption, ADVANCES IN CONSUMER RESEARCH, Vol. 42, pp. 245-205 5 p.
VERONIQUE TRAN, V. and B. VOYER (2015), Fostering innovation: An organisational perspective, BRITISH JOURNAL OF HEALTHCARE MANAGEMENT, 3, 21, 141-145.
VOYER, B. (2015), Nudging' behaviours in healthcare management: Insights from Behavioural Economics, BRITISH JOURNAL OF HEALTHCARE MANAGEMENT, Volume 21 (3), 130-135 (6 p.).
RHODE, A. and B. VOYER (2015), The dangers of grouping countries into cultural clusters: Investigating between and within cultural variations in information processing styles and its consequences for advertising, ADVANCES IN CONSUMER RESEARCH.
VOYER, B., KASTANAKIS, M. and A. RHODE (2017), Co-creating stakeholder and brand identities: A cross-cultural consumer perspective, JOURNAL OF BUSINESS RESEARCH, 70, 399 - 410.
VOYER, B. and M. KASTANAKIS (2017), The Importance of Developing A Multi-Epistemological Framework for Studying Co-creation Research: A Reply to Csaba (2016), JOURNAL OF BUSINESS RESEARCH, Volume 70, January 2017, 414–415.
SANGLÉ-FERRIÈRE, M. and B. VOYER (2017), Understanding chat perceptions in a customer assistance channel, ADVANCES IN CONSUMER RESEARCH, Vol. 45.
DOVGIALO, K. and B. VOYER (2017), Exploring the Role of Consumption Values and Self-Construal in the Purchase of (In)Conspicuous Luxury Goods and Shopping Preferences: a Questionnaire Study, ADVANCES IN CONSUMER RESEARCH, Vol. 45, accepted.
and B. VOYER (2017), Exploring the concept of beauty in consumer research: a multidisciplinary framework & research agenda, ADVANCES IN CONSUMER RESEARCH, Vol. 45.
LEBAN, M. and B. VOYER (2015), Exploring the Specificities of Online Luxury Brand Communities: an Ingratiation Theory Perspective, ADVANCES IN CONSUMER RESEARCH, 43, 379-383.

Edited Special Issue

GABRENYA, W., ROLAND-LÉVY, C., VOYER, B., DENOUX, P. and A. RHODE (Eds) (2016), Unity, Diversity and Culture, Proceedings of the International Association for Cross-Cultural Psychology, International Conference, Reims, 2014,, International Association for Cross-Cultural Psychology.
VOYER, B. and T. TARANTOLA (Eds) (2017), Moral Psychology: A Multidisciplinary Guide, Springer.

Chapter

KRETZ, G. and B. VOYER (2017), Luxury Brand Marketing & Strategy, Sage, accepted.
ROLAND-LÉVY, C., DENOUX, P., VOYER, B., BOSKI, P., GABRENYA JR., W., RHODE, A. and J. LEMOINE (2016), Unity, diversity and culture: Research and scholarship selected from the 22nd congress of the International Association for Cross-Cultural Psychology, Melbourne, Florida, International Association for Cross-Cultural Psychology.

Conference Proceedings

VOYER, B. (2016), CB as I See It, in: M. Solomon, Consumer Behavior: Buying, Having, and Being, 12th Edition, Pearson Education.
RHODE, A. and B. VOYER (2015), La transition vers une économie créative et le passage du statut d' « imitateur » à celui d' « innovateur » de l'économie mondiale: Mieux comprendre la créativité en Asie et ses enjeux,, in: Vadcar, C., Prospective & Entreprise, Corée du Sud, Eyrolles, 20-24.
TAILLARD, M. and B. VOYER (2017), Creativity in Marketing, in: James C. Kaufman ; V.P. Glaveanu . John Baer, Cambridge Handbook of Creativity Across Different Domains, Cambridge University Press.
TAILLARD, M. and B. VOYER (2016), Giving Creative Credit Where Credit Is Due: A Socio-Cultural Approach to Consumer Creativity, in: Vlad Glaveanu, The Palgrave Handbook of Creativity and Culture Research, Palgrave, 499-516.
LEBAN, M. and B. VOYER (2020), The Role of Influencers in Marketing Campaigns, in: Routledge, Routledge handbook on Influencer Marketing, Routledge.

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